{"title":"构建中介博彩话语：通过ESPN的体育投注节目确定的负责任赌博语言的类型学。","authors":"Brian A Petrotta, Travis R Bell","doi":"10.1007/s10899-025-10437-4","DOIUrl":null,"url":null,"abstract":"<p><p>Media play an integral part in the presentation of information surrounding gambling, and thus, it is important to consider the sharing of such details to inform and educate about suggested participation in sports wagering. This study analyzes discourse during ESPN's dedicated sports betting program, ESPN Bet Live (formerly Daily Wager), to produce a typology of responsible mediated gambling language offered by on-air talent and through visual graphics to an active gambling audience. Analysis of 45 episodes aired during the men's and women's NCAA basketball tournaments between 2021 and 2024 revealed four broad categories- announcer transparency, bet certainty, bookmaking education, and investment terminology- and four distinct types of evidence- X's & O's, traditional statistics, betting statistics, and non-scientific. Announcers rarely communicated specific responsible gambling recommendations but offered justification primarily through analysis of game play and traditional statistics. As media coverage of sports betting hurdles beyond journalistic responsibility of reporting scandals to the integration of gambling information and recommendations, it is incumbent upon sports media to present wagering information in a responsible manner.</p>","PeriodicalId":48155,"journal":{"name":"Journal of Gambling Studies","volume":" ","pages":""},"PeriodicalIF":2.2000,"publicationDate":"2025-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Constructing Mediated Betting Discourse: A Typology of Responsible Gambling Language Identified Through ESPN's Sports Wagering Shows.\",\"authors\":\"Brian A Petrotta, Travis R Bell\",\"doi\":\"10.1007/s10899-025-10437-4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>Media play an integral part in the presentation of information surrounding gambling, and thus, it is important to consider the sharing of such details to inform and educate about suggested participation in sports wagering. This study analyzes discourse during ESPN's dedicated sports betting program, ESPN Bet Live (formerly Daily Wager), to produce a typology of responsible mediated gambling language offered by on-air talent and through visual graphics to an active gambling audience. Analysis of 45 episodes aired during the men's and women's NCAA basketball tournaments between 2021 and 2024 revealed four broad categories- announcer transparency, bet certainty, bookmaking education, and investment terminology- and four distinct types of evidence- X's & O's, traditional statistics, betting statistics, and non-scientific. Announcers rarely communicated specific responsible gambling recommendations but offered justification primarily through analysis of game play and traditional statistics. As media coverage of sports betting hurdles beyond journalistic responsibility of reporting scandals to the integration of gambling information and recommendations, it is incumbent upon sports media to present wagering information in a responsible manner.</p>\",\"PeriodicalId\":48155,\"journal\":{\"name\":\"Journal of Gambling Studies\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":2.2000,\"publicationDate\":\"2025-09-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Gambling Studies\",\"FirstCategoryId\":\"102\",\"ListUrlMain\":\"https://doi.org/10.1007/s10899-025-10437-4\",\"RegionNum\":3,\"RegionCategory\":\"心理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"PSYCHOLOGY, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Gambling Studies","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1007/s10899-025-10437-4","RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"PSYCHOLOGY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
摘要
媒体在呈现有关赌博的信息方面发挥着不可或缺的作用，因此，重要的是要考虑分享这些细节，以告知和教育建议参与体育博彩。本研究分析了ESPN专门的体育博彩节目ESPN Bet Live（以前的Daily Wager）中的话语，以产生一种由直播人才通过视觉图形向活跃的赌博观众提供的负责任的中介赌博语言的类型。分析了2021年至2024年期间NCAA男女篮球锦标赛期间播出的45集节目，揭示了四大类——播音员透明度、投注确定性、博彩教育和投资术语——以及四种不同类型的证据——X和O、传统统计、博彩统计和非科学统计。播音员很少传达具体的负责任赌博建议，而是主要通过分析游戏玩法和传统统计数据提供理由。媒体对体育博彩的报道已经超越了报道丑闻的新闻责任，而是整合博彩信息和建议，体育媒体有责任以负责任的方式呈现博彩信息。
Constructing Mediated Betting Discourse: A Typology of Responsible Gambling Language Identified Through ESPN's Sports Wagering Shows.
Media play an integral part in the presentation of information surrounding gambling, and thus, it is important to consider the sharing of such details to inform and educate about suggested participation in sports wagering. This study analyzes discourse during ESPN's dedicated sports betting program, ESPN Bet Live (formerly Daily Wager), to produce a typology of responsible mediated gambling language offered by on-air talent and through visual graphics to an active gambling audience. Analysis of 45 episodes aired during the men's and women's NCAA basketball tournaments between 2021 and 2024 revealed four broad categories- announcer transparency, bet certainty, bookmaking education, and investment terminology- and four distinct types of evidence- X's & O's, traditional statistics, betting statistics, and non-scientific. Announcers rarely communicated specific responsible gambling recommendations but offered justification primarily through analysis of game play and traditional statistics. As media coverage of sports betting hurdles beyond journalistic responsibility of reporting scandals to the integration of gambling information and recommendations, it is incumbent upon sports media to present wagering information in a responsible manner.
期刊介绍：
Journal of Gambling Studies is an interdisciplinary forum for the dissemination on the many aspects of gambling behavior, both controlled and pathological, as well as variety of problems attendant to, or resultant from, gambling behavior including alcoholism, suicide, crime, and a number of other mental health problems. Articles published in this journal are representative of a cross-section of disciplines including psychiatry, psychology, sociology, political science, criminology, and social work.
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