Exploring Transport Modal Choices of Albergo Diffuso's Guests in Italy: Insights From Facilities' Owners and Managers

The Albergo diffuso is a peculiar Italian model of tourism hospitality, aiming also at achieving economic, social, and environmental sustainability. Several papers have analyzed a whole range of issues related to ADs. However, the transport modal choices of guests and the motivation of visitors, especially in the case of active tourism holidays, have not yet been considered. This paper aims to fill this gap by carrying out a survey proposed to the large majority of certified ADs in Italy and to an equivalent control group of accommodation facilities. The results of the analysis allow us to draw some conclusions and recommendations to stakeholders. First, to stimulate networks; second, to build new scenarios of green innovation; third, to develop public transport, investing in bicycle and foot pathways, in electric recharge stations, and in electric car sharing. More emphasis should also be placed on providing public transport to reach rural destinations.