Scientists' public engagement goals: Perceived importance and personal prioritization.

This study used a survey (n = 1897) of United States- and Canada-based scientists in six scientific fields to explore correlates of perceived (a) public engagement goal importance and (b) personal goal prioritization. Building on the Integrated Behavioral Model, the results suggest that scientists' beliefs about the societal benefits of a goal (i.e. attitudes) are the most consistent predictors of goal importance ratings and personal goal prioritization. Other beliefs are also associated with personal goal prioritization, including beliefs about personal benefits, agency (i.e. self-efficacy), and to a lesser extent, social norms. The data further suggests that basic scientists have similar goals to applied scientists who were in the sample, and that there are few differences across the six fields studied. The conclusion is that proponents of specific behavioral goals may wish to focus on communicating the benefits of goals to scientists, more so than norms or efficacy.