竞争平台市场中个性化定价的福利含义:网络效应的作用

IF 1.4 3区 经济学 Q2 ECONOMICS
Qiuyu Lu , Noriaki Matsushima , Shiva Shekhar
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引用次数: 0

摘要

本研究探讨了在双寡头双边市场中,个性化定价对消费者福利的影响。在双寡头双边市场中,消费者单一归属,开发商根据其外部选择隶属于一个平台。个性化定价本质上是私有的,它不会影响人们对网络规模的预期,从而促使平台为开发者提供更低的参与费。这些较低的费用增加了网络对消费者的好处,允许平台通过个性化定价来利用这些好处。当开发者的网络价值较高时,个性化价格就会更高,从而以牺牲消费者利益为代价,让竞争平台受益。这些发现为个性化定价提供了政策见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Welfare implications of personalized pricing in competitive platform markets: The role of network effects
This study explores the welfare impact of personalized pricing for consumers in a duopolistic two-sided market, with consumers single-homing and developers affiliating with a platform according to their outside option. Personalized pricing, which is private in nature, cannot influence expectations regarding the network sizes, inducing the platforms to offer lower participation fees for developers. Those lower fees increase network benefits for consumers, allowing the platforms to exploit these benefits through personalized pricing. Personalized prices are higher when the network value for developers is high, benefiting competing platforms at the expense of consumers. These findings offer policy insights on personalized pricing.
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来源期刊
CiteScore
2.50
自引率
6.70%
发文量
48
审稿时长
77 days
期刊介绍: The IJIO is an international venture that aims at full coverage of theoretical and empirical questions in industrial organization. This includes classic questions of strategic behavior and market structure. The journal also seeks to publish articles dealing with technological change, internal organization of firms, regulation, antitrust and productivity analysis. We recognize the need to allow for diversity of perspectives and research styles in industrial organization and we encourage submissions in theoretical work, empirical work, and case studies. The journal will also occasionally publish symposia on topical issues.
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