知识驱动的高等院校声誉管理

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge Pub Date : 2025-09-16 DOI:10.1016/j.jik.2025.100811

Dimitrie Stoica, Cristina-Claudia Patriche, Sofia David, Camelia Mădălina Beldiman, Carmelia Mariana Dragomir Bălănică

{"title":"知识驱动的高等院校声誉管理","authors":"Dimitrie Stoica, Cristina-Claudia Patriche, Sofia David, Camelia Mădălina Beldiman, Carmelia Mariana Dragomir Bălănică","doi":"10.1016/j.jik.2025.100811","DOIUrl":null,"url":null,"abstract":"<div><div>Reputation management is a key strategic priority for higher education institutions (HEIs) in a highly competitive global academic landscape. This study explores the dimensions of HEI reputation, focusing on brand identity, stakeholder perceptions, research impact, internationalization, rankings, and communication strategy. Using a qualitative research design, the study examines data from leading HEIs. Thematic and sentiment analyses offer insights into the complex relationships between HEI performance and stakeholder expectations. The results reveal that HEI reputation is influenced not only by ranking metrics but also by stakeholder engagement, academic excellence, and strategic communication. The study contributes to knowledge by linking theoretical reputation management models with practical institutional strategies, offering valuable recommendations for education leaders and policymakers.</div></div>","PeriodicalId":46792,"journal":{"name":"Journal of Innovation & Knowledge","volume":"10 6","pages":"Article 100811"},"PeriodicalIF":15.5000,"publicationDate":"2025-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Knowledge-driven reputation management in higher education institutions\",\"authors\":\"Dimitrie Stoica, Cristina-Claudia Patriche, Sofia David, Camelia Mădălina Beldiman, Carmelia Mariana Dragomir Bălănică\",\"doi\":\"10.1016/j.jik.2025.100811\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>Reputation management is a key strategic priority for higher education institutions (HEIs) in a highly competitive global academic landscape. This study explores the dimensions of HEI reputation, focusing on brand identity, stakeholder perceptions, research impact, internationalization, rankings, and communication strategy. Using a qualitative research design, the study examines data from leading HEIs. Thematic and sentiment analyses offer insights into the complex relationships between HEI performance and stakeholder expectations. The results reveal that HEI reputation is influenced not only by ranking metrics but also by stakeholder engagement, academic excellence, and strategic communication. The study contributes to knowledge by linking theoretical reputation management models with practical institutional strategies, offering valuable recommendations for education leaders and policymakers.</div></div>\",\"PeriodicalId\":46792,\"journal\":{\"name\":\"Journal of Innovation & Knowledge\",\"volume\":\"10 6\",\"pages\":\"Article 100811\"},\"PeriodicalIF\":15.5000,\"publicationDate\":\"2025-09-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Innovation & Knowledge\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2444569X25001568\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Innovation & Knowledge","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2444569X25001568","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

摘要

在竞争激烈的全球学术环境中，声誉管理是高等教育机构（HEIs）的关键战略重点。本研究探讨了高等教育声誉的维度，重点是品牌认同、利益相关者认知、研究影响、国际化、排名和传播策略。该研究采用定性研究设计，调查了来自领先高等教育机构的数据。主题和情绪分析提供了对高等教育绩效与利益相关者期望之间复杂关系的见解。结果显示，高等教育的声誉不仅受到排名指标的影响，还受到利益相关者参与、学术卓越和战略沟通的影响。该研究通过将理论声誉管理模型与实践机构策略联系起来，为教育领导者和政策制定者提供了有价值的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Knowledge-driven reputation management in higher education institutions

Reputation management is a key strategic priority for higher education institutions (HEIs) in a highly competitive global academic landscape. This study explores the dimensions of HEI reputation, focusing on brand identity, stakeholder perceptions, research impact, internationalization, rankings, and communication strategy. Using a qualitative research design, the study examines data from leading HEIs. Thematic and sentiment analyses offer insights into the complex relationships between HEI performance and stakeholder expectations. The results reveal that HEI reputation is influenced not only by ranking metrics but also by stakeholder engagement, academic excellence, and strategic communication. The study contributes to knowledge by linking theoretical reputation management models with practical institutional strategies, offering valuable recommendations for education leaders and policymakers.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Innovation & Knowledge Multiple-

CiteScore

16.10

自引率

12.70%

发文量

118

审稿时长

37 days

期刊介绍： The Journal of Innovation and Knowledge (JIK) explores how innovation drives knowledge creation and vice versa, emphasizing that not all innovation leads to knowledge, but enduring innovation across diverse fields fosters theory and knowledge. JIK invites papers on innovations enhancing or generating knowledge, covering innovation processes, structures, outcomes, and behaviors at various levels. Articles in JIK examine knowledge-related changes promoting innovation for societal best practices. JIK serves as a platform for high-quality studies undergoing double-blind peer review, ensuring global dissemination to scholars, practitioners, and policymakers who recognize innovation and knowledge as economic drivers. It publishes theoretical articles, empirical studies, case studies, reviews, and other content, addressing current trends and emerging topics in innovation and knowledge. The journal welcomes suggestions for special issues and encourages articles to showcase contextual differences and lessons for a broad audience. In essence, JIK is an interdisciplinary journal dedicated to advancing theoretical and practical innovations and knowledge across multiple fields, including Economics, Business and Management, Engineering, Science, and Education.