创客企业家代理和共融语言对利益相关者参与的影响

Q1 Business, Management and Accounting

Journal of Business Venturing Insights Pub Date : 2025-09-09 DOI:10.1016/j.jbvi.2025.e00569

Jacob A. Waddingham , Debby Osias , Phillip E. Davis

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引用次数: 0

摘要

在创业文献中，越来越多的人对创客企业家互动、创造和销售他们的新产品的公共空间感兴趣。然而，对于这些人如何将他们的创业努力传达给当地社区，以及这种沟通如何影响关键利益相关者的参与，我们知之甚少。使用一个独特的社交媒体数据集，48个创客企业家参加了一个以社区为基础的活动，我们发现支持我们的理论。我们的研究结果揭示了代理语言与在线利益相关者参与之间的负相关关系，而公共语言与利益相关者参与呈正相关。有趣的是，代理语言与在线利益相关者参与之间的负相关关系在本地创客企业家中更为强烈。对创客企业家的补充访谈提供了对他们寻求反馈行为和创客社区网络的额外见解。

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The effect of maker entrepreneur's agency and communion language on stakeholder engagement

A growing area of interest in the entrepreneurship literature examines the communal spaces where maker entrepreneurs interact, create, and sell their novel artifacts. However, we know surprisingly little about how these individuals communicate their entrepreneurial endeavors to their local community, and how this communication affects key stakeholder engagement. Using a unique social media dataset of 48 maker entrepreneurs who participated in a community-based event, we find support for our theorizing. Our results reveal a negative relationship between agentic language and online stakeholder engagement, whereas communal language is positively related to stakeholder engagement. Interestingly, the negative relationship between agentic language and online stakeholder engagement is stronger for local maker entrepreneurs. Supplemental interviews with maker entrepreneurs provide additional insights into their feedback-seeking behaviors and networking within the maker community.

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来源期刊

Journal of Business Venturing Insights Business, Management and Accounting-Business and International Management

CiteScore

11.70

自引率

0.00%

发文量

审稿时长

28 days