重新审视电子购物对购物旅行的影响：来自中国成都的经验证据

IF 4.4 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2025-09-09 DOI:10.1016/j.rtbm.2025.101496

Enlong Li , Martin Dijst , Yongchun Yang , Kunbo Shi , Frank Witlox

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引用次数: 0

摘要

电子商务的快速发展深刻地改变了人们购物和旅行的方式。迄今为止，许多实证研究已经检验了电子购物对购物旅行的影响。然而，关于这一话题，目前还没有达成共识，这可能是因为现有的分析方法无法有效地衡量这种关系。本研究旨在以当前购物行为为参照点，重新审视电子购物的旅行效应，以确保因果推理的时间优先性。利用来自中国成都742名受访者的数据，我们发现41.5% - 68.2%的受访者倾向于增加四类商品（即服装、书籍、包装食品和日用品）的购物旅行频率，如果这些商品不能在网上买到，这表明替代效应更强。此外，不同产品类别的替代效应差异显著，服装的替代效应强于其他产品。此外，回归结果表明，更长的智能手机使用历史、更大的电子购物享受和更低的街道密度增加了替代购物旅行的可能性。

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Revisiting the effects of e-shopping on shopping trips: Empirical evidence from Chengdu, China

The rapid proliferation of e-commerce has profoundly changed the way people shop and travel. To date, numerous empirical studies have examined the impact of e-shopping on shopping trips. However, there is still no consensus on this topic, which is probably because the existing analytical methods cannot effectively measure the relationship. This study aims to revisit the travel effects of e-shopping using current shopping behavior as a reference point, ensuring the temporal precedence of causal inference. Utilizing data from 742 respondents in Chengdu, China, we found that 41.5 %–68.2 % of the respondents would be inclined to increase their frequencies of shopping travel for four categories of products (i.e., clothes, books, packaged foods, and daily necessities) if these goods were not available online, suggesting stronger substitution effects. Additionally, the substitution effect varies notably among product categories, with clothes showing a stronger substitution effect compared to others. In addition, regression outcomes suggest that longer smartphone use history, greater e-shopping enjoyment, and lower street density increase the likelihood of substituting shopping travel.

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector