界面不动产：亚马逊Prime和可见度政治

IF 1.1 2区艺术学 0 FILM, RADIO, TELEVISION

Critical Studies in Television Pub Date : 2025-09-06 DOI:10.1177/17496020251375211

Karin van Es, Catalina Iordache

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引用次数: 0

摘要

本文研究了亚马逊Prime视频的界面设计如何影响内容可见性，具体分析了Prime内容与第三方内容的优先级。使用法国账户上的Vignette工具，我们对主页结构进行了混合方法分析，包括多个用户配置文件中的行层次结构和标题热图。我们发现，虽然Prime Video与其他服务共享共同的策略（例如，自己的内容优先级和隐藏继续观看按钮），但它以独特的密集登陆页面布局来区分自己，该布局具有大量缩略图和内容行。这种设计揭示了亚马逊一体化零售模式形成的更深层次的商业逻辑。

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Interface real estate: Amazon Prime and visibility politics

This paper investigates how Amazon Prime Video’s interface design affects content visibility, specifically analysing the prioritisation of Prime-included versus third-party content. Using the Vignette tool on French accounts, we conducted a mixed-methods analysis of homepage structures, including row hierarchies and title heatmaps across multiple user profiles. We find that while Prime Video shares common strategies with other services (e.g. own content prioritisation and burying the continue watching button), it distinguishes itself with a uniquely dense landing page layout featuring a large number of thumbnails and content rows. This design reveals deeper commercial logics shaped by Amazon’s integrated retail model.

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来源期刊

Critical Studies in Television FILM, RADIO, TELEVISION-

CiteScore

2.10

自引率

30.00%

发文量

期刊介绍： Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.