{"title":"虚拟世界和虚拟世界中的消费者动机、行为和情绪:以虚拟地平线世界为例","authors":"Samy Mansouri, Joseph Kaswengi","doi":"10.1177/21522715251372846","DOIUrl":null,"url":null,"abstract":"<p><p>The growing prominence of the metaverse has attracted significant attention from individuals, businesses, and organizations due to its immersive and interactive capabilities. This study explores the motivations, experiences, and sentiment of users within the metaverse, focusing on the Horizon Worlds platform. Through a mixed-methods approach based on qualitative interviews of 32 users of the Horizon Worlds metaverse, we identified four primary motivations driving user engagement: self-expression, social interaction, hedonic enjoyment, and utilitarian benefits. Sentiment analysis indicates a generally positive user experience, though technical issues and inappropriate behaviors pose challenges. Our findings provide insights into the behavioral patterns and satisfaction levels of metaverse users, offering implications for both researchers and practitioners in understanding and enhancing user engagement in virtual worlds.</p>","PeriodicalId":10872,"journal":{"name":"Cyberpsychology, behavior and social networking","volume":" ","pages":"645-648"},"PeriodicalIF":3.9000,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Metaverse and Consumer Motivations, Behaviors, and Sentiments in the Metaverse: The Case of Meta Horizon Worlds.\",\"authors\":\"Samy Mansouri, Joseph Kaswengi\",\"doi\":\"10.1177/21522715251372846\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>The growing prominence of the metaverse has attracted significant attention from individuals, businesses, and organizations due to its immersive and interactive capabilities. This study explores the motivations, experiences, and sentiment of users within the metaverse, focusing on the Horizon Worlds platform. Through a mixed-methods approach based on qualitative interviews of 32 users of the Horizon Worlds metaverse, we identified four primary motivations driving user engagement: self-expression, social interaction, hedonic enjoyment, and utilitarian benefits. Sentiment analysis indicates a generally positive user experience, though technical issues and inappropriate behaviors pose challenges. Our findings provide insights into the behavioral patterns and satisfaction levels of metaverse users, offering implications for both researchers and practitioners in understanding and enhancing user engagement in virtual worlds.</p>\",\"PeriodicalId\":10872,\"journal\":{\"name\":\"Cyberpsychology, behavior and social networking\",\"volume\":\" \",\"pages\":\"645-648\"},\"PeriodicalIF\":3.9000,\"publicationDate\":\"2025-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Cyberpsychology, behavior and social networking\",\"FirstCategoryId\":\"102\",\"ListUrlMain\":\"https://doi.org/10.1177/21522715251372846\",\"RegionNum\":2,\"RegionCategory\":\"心理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2025/8/26 0:00:00\",\"PubModel\":\"Epub\",\"JCR\":\"Q1\",\"JCRName\":\"PSYCHOLOGY, SOCIAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cyberpsychology, behavior and social networking","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1177/21522715251372846","RegionNum":2,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/8/26 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
Metaverse and Consumer Motivations, Behaviors, and Sentiments in the Metaverse: The Case of Meta Horizon Worlds.
The growing prominence of the metaverse has attracted significant attention from individuals, businesses, and organizations due to its immersive and interactive capabilities. This study explores the motivations, experiences, and sentiment of users within the metaverse, focusing on the Horizon Worlds platform. Through a mixed-methods approach based on qualitative interviews of 32 users of the Horizon Worlds metaverse, we identified four primary motivations driving user engagement: self-expression, social interaction, hedonic enjoyment, and utilitarian benefits. Sentiment analysis indicates a generally positive user experience, though technical issues and inappropriate behaviors pose challenges. Our findings provide insights into the behavioral patterns and satisfaction levels of metaverse users, offering implications for both researchers and practitioners in understanding and enhancing user engagement in virtual worlds.
期刊介绍:
Cyberpsychology, Behavior, and Social Networking is a leading peer-reviewed journal that is recognized for its authoritative research on the social, behavioral, and psychological impacts of contemporary social networking practices. The journal covers a wide range of platforms, including Twitter, Facebook, internet gaming, and e-commerce, and examines how these digital environments shape human interaction and societal norms.
For over two decades, this journal has been a pioneering voice in the exploration of social networking and virtual reality, establishing itself as an indispensable resource for professionals and academics in the field. It is particularly celebrated for its swift dissemination of findings through rapid communication articles, alongside comprehensive, in-depth studies that delve into the multifaceted effects of interactive technologies on both individual behavior and broader societal trends.
The journal's scope encompasses the full spectrum of impacts—highlighting not only the potential benefits but also the challenges that arise as a result of these technologies. By providing a platform for rigorous research and critical discussions, it fosters a deeper understanding of the complex interplay between technology and human behavior.