虚拟世界和虚拟世界中的消费者动机、行为和情绪:以虚拟地平线世界为例

IF 3.9 2区 心理学 Q1 PSYCHOLOGY, SOCIAL
Samy Mansouri, Joseph Kaswengi
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引用次数: 0

摘要

由于其沉浸式和交互式功能,虚拟世界的日益突出吸引了个人、企业和组织的极大关注。本研究探讨了用户在虚拟世界中的动机、体验和情感,重点是Horizon Worlds平台。通过对32名《地平线世界》虚拟世界用户进行定性访谈的混合方法,我们确定了推动用户参与的四个主要动机:自我表达、社交互动、享乐享受和功利利益。情感分析表明总体上是积极的用户体验,尽管技术问题和不适当的行为带来了挑战。我们的研究结果提供了对虚拟世界用户的行为模式和满意度水平的见解,为研究人员和从业者理解和提高虚拟世界用户参与度提供了启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Metaverse and Consumer Motivations, Behaviors, and Sentiments in the Metaverse: The Case of Meta Horizon Worlds.

The growing prominence of the metaverse has attracted significant attention from individuals, businesses, and organizations due to its immersive and interactive capabilities. This study explores the motivations, experiences, and sentiment of users within the metaverse, focusing on the Horizon Worlds platform. Through a mixed-methods approach based on qualitative interviews of 32 users of the Horizon Worlds metaverse, we identified four primary motivations driving user engagement: self-expression, social interaction, hedonic enjoyment, and utilitarian benefits. Sentiment analysis indicates a generally positive user experience, though technical issues and inappropriate behaviors pose challenges. Our findings provide insights into the behavioral patterns and satisfaction levels of metaverse users, offering implications for both researchers and practitioners in understanding and enhancing user engagement in virtual worlds.

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来源期刊
CiteScore
9.60
自引率
3.00%
发文量
123
期刊介绍: Cyberpsychology, Behavior, and Social Networking is a leading peer-reviewed journal that is recognized for its authoritative research on the social, behavioral, and psychological impacts of contemporary social networking practices. The journal covers a wide range of platforms, including Twitter, Facebook, internet gaming, and e-commerce, and examines how these digital environments shape human interaction and societal norms. For over two decades, this journal has been a pioneering voice in the exploration of social networking and virtual reality, establishing itself as an indispensable resource for professionals and academics in the field. It is particularly celebrated for its swift dissemination of findings through rapid communication articles, alongside comprehensive, in-depth studies that delve into the multifaceted effects of interactive technologies on both individual behavior and broader societal trends. The journal's scope encompasses the full spectrum of impacts—highlighting not only the potential benefits but also the challenges that arise as a result of these technologies. By providing a platform for rigorous research and critical discussions, it fosters a deeper understanding of the complex interplay between technology and human behavior.
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