Charlotte B. Evensen, Øystein Foros, Atle Haugen, Hans Jarle Kind
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Size-Based Wholesale Price Discrimination With Ex-Ante Investments Into Alternative Sourcing
If a retailer invests in alternative sourcing for a product otherwise provided by a dominant supplier, it may gain leverage to pressure the supplier into lowering the wholesale price (bargaining effect). The reduced wholesale price, in turn, strengthens the retailer's competitive position, enabling it to capture additional market shares (business-stealing effect). To counter the latter effect, and thus reduce the retailer's incentive to invest in alternative sourcing, the supplier might commit to uniform wholesale pricing. However, we demonstrate that this strategy is unprofitable when retailers are sufficiently differentiated. Instead, if retailers differ in size, supplier profitability is maximized through size-based price discrimination. This might harm consumers. Interestingly, when substitutability is at an intermediate level, supplier and consumer preferences align.
期刊介绍:
First published in 1952, the Journal of Industrial Economics has a wide international circulation and is recognised as a leading journal in the field. It was founded to promote the analysis of modern industry, particularly the behaviour of firms and the functioning of markets. Contributions are welcomed in all areas of industrial economics including: - organization of industry - applied oligopoly theory - product differentiation and technical change - theory of the firm and internal organization - regulation - monopoly - merger and technology policy Necessarily, these subjects will often draw on adjacent areas such as international economics, labour economics and law.