国际商业中的人工智能：增强决策下的IB理论

IF 8.8 1区管理学 Q1 BUSINESS

Journal of World Business Pub Date : 2025-09-02 DOI:10.1016/j.jwb.2025.101676

Thomas Lindner , Jonas Puck , Harald Puhr

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引用次数: 0

摘要

本文讨论了人工智能（AI）对跨国企业（MNEs）决策的影响及其对国际商务（IB）研究的理论意义。基于有限理性的概念，我们分析了人工智能如何影响驱动人类决策的偏见和启发式，并识别出可能扭曲跨国公司决策结果的新的、人工智能特定的偏见。我们提出，人工智能增强的决策将改变现有IB理论的行为假设，需要重新评估这些理论的边界条件。通过解决这些变化，本文有助于将IB研究更新为人工智能增强决策景观的现实。

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Artificial intelligence in international business: IB theory under augmented decision-making

This paper discusses the impact of artificial intelligence (AI) on decision-making in multinational enterprises (MNEs) and its theoretical implications for international business (IB) research. Building on the concept of bounded rationality, we analyze how AI affects biases and heuristics that drive human decision-making and identify new, AI-specific biases that could distort decision-making outcomes in MNEs. We propose that AI-augmented decision-making will alter the behavioral assumptions underlying established IB theories, requiring a reevaluation of these theories’ boundary conditions. By addressing these shifts, the paper contributes to updating IB research to the realities of AI-augmented decision landscapes.

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来源期刊

Journal of World Business BUSINESS-

CiteScore

16.50

自引率

11.20%

发文量

期刊介绍： The Journal of World Business holds a distinguished position as a leading publication within the realm of International Business. Rooted in a legacy dating back to 1965, when it was established as the Columbia Journal of World Business, JWB is committed to disseminating cutting-edge research that reflects significant advancements in the field. The journal actively seeks submissions that propel new theoretical frameworks and innovative perspectives on International Business phenomena. Aligned with its domain statement, submissions are expected to possess a clear multinational, cross-border, or international comparative focus, while remaining pertinent to the study of management and organizations. JWB particularly encourages submissions that challenge established theories or assumptions, presenting pioneering or counterintuitive findings. With an inclusive approach, the journal welcomes contributions from diverse conceptual and theoretical traditions, encompassing allied social sciences and behavioral sciences. Submissions should either develop new theories or rigorously test existing ones, employing a variety of qualitative, quantitative, or other methodological approaches. While JWB primarily caters to scholars and researchers, it values contributions that explore implications for Multinational Enterprises and their management, as well as ramifications for public policy and the broader societal role of business.