{"title":"综合城市空中交通和航空公司服务的乘客安全和风险态度评估","authors":"Ying Zhao , Yan Hu , Tao Feng , Anming Zhang","doi":"10.1016/j.tranpol.2025.103784","DOIUrl":null,"url":null,"abstract":"<div><div>This study introduces the concept of Air Mobility as a Service (AMaaS) by integrating Urban Air Taxi (UAT) services into the Mobility as a Service (MaaS) framework, aiming to enabling seamless multimodal transportation. The objective is to investigate commuter preferences for adopting multimodal UAT services. A stated choice experiment was designed to capture joint choice of UAT-based alternatives and subscription schemes, alongside attitudinal measures assessing the influence of safety and risk perceptions on adoption behavior. Using data collected in Beijing, a hybrid choice model with latent variables was estimated. Results show that subscription-based schemes, particularly sustainable options like Bike + UAT and PT + UAT, are generally preferred over pay-as-you-go alternatives. Government support and discounts significantly increase adoption likelihood. Safety perceptions also play a critical role. Specifically, perceived UAT safety encourages adoption, while safety consciousness, and perceived UAT risks hinder the use of these services. Individuals with higher safety consciousness are less likely to use pay-as-you-go options, and those perceiving UAT as risky are less inclined to use subscription schemes, particularly Taxi + UAT. These findings provide valuable insights for policymakers and UAT service providers in designing effective policies and marketing strategies to promote UAT adoption.</div></div>","PeriodicalId":48378,"journal":{"name":"Transport Policy","volume":"172 ","pages":"Article 103784"},"PeriodicalIF":6.3000,"publicationDate":"2025-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Assessment of passengers’ safety and risk attitudes on integrated urban air mobility and airline services\",\"authors\":\"Ying Zhao , Yan Hu , Tao Feng , Anming Zhang\",\"doi\":\"10.1016/j.tranpol.2025.103784\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>This study introduces the concept of Air Mobility as a Service (AMaaS) by integrating Urban Air Taxi (UAT) services into the Mobility as a Service (MaaS) framework, aiming to enabling seamless multimodal transportation. The objective is to investigate commuter preferences for adopting multimodal UAT services. A stated choice experiment was designed to capture joint choice of UAT-based alternatives and subscription schemes, alongside attitudinal measures assessing the influence of safety and risk perceptions on adoption behavior. Using data collected in Beijing, a hybrid choice model with latent variables was estimated. Results show that subscription-based schemes, particularly sustainable options like Bike + UAT and PT + UAT, are generally preferred over pay-as-you-go alternatives. Government support and discounts significantly increase adoption likelihood. Safety perceptions also play a critical role. Specifically, perceived UAT safety encourages adoption, while safety consciousness, and perceived UAT risks hinder the use of these services. Individuals with higher safety consciousness are less likely to use pay-as-you-go options, and those perceiving UAT as risky are less inclined to use subscription schemes, particularly Taxi + UAT. These findings provide valuable insights for policymakers and UAT service providers in designing effective policies and marketing strategies to promote UAT adoption.</div></div>\",\"PeriodicalId\":48378,\"journal\":{\"name\":\"Transport Policy\",\"volume\":\"172 \",\"pages\":\"Article 103784\"},\"PeriodicalIF\":6.3000,\"publicationDate\":\"2025-08-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Transport Policy\",\"FirstCategoryId\":\"5\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0967070X25003270\",\"RegionNum\":2,\"RegionCategory\":\"工程技术\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transport Policy","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0967070X25003270","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
Assessment of passengers’ safety and risk attitudes on integrated urban air mobility and airline services
This study introduces the concept of Air Mobility as a Service (AMaaS) by integrating Urban Air Taxi (UAT) services into the Mobility as a Service (MaaS) framework, aiming to enabling seamless multimodal transportation. The objective is to investigate commuter preferences for adopting multimodal UAT services. A stated choice experiment was designed to capture joint choice of UAT-based alternatives and subscription schemes, alongside attitudinal measures assessing the influence of safety and risk perceptions on adoption behavior. Using data collected in Beijing, a hybrid choice model with latent variables was estimated. Results show that subscription-based schemes, particularly sustainable options like Bike + UAT and PT + UAT, are generally preferred over pay-as-you-go alternatives. Government support and discounts significantly increase adoption likelihood. Safety perceptions also play a critical role. Specifically, perceived UAT safety encourages adoption, while safety consciousness, and perceived UAT risks hinder the use of these services. Individuals with higher safety consciousness are less likely to use pay-as-you-go options, and those perceiving UAT as risky are less inclined to use subscription schemes, particularly Taxi + UAT. These findings provide valuable insights for policymakers and UAT service providers in designing effective policies and marketing strategies to promote UAT adoption.
期刊介绍:
Transport Policy is an international journal aimed at bridging the gap between theory and practice in transport. Its subject areas reflect the concerns of policymakers in government, industry, voluntary organisations and the public at large, providing independent, original and rigorous analysis to understand how policy decisions have been taken, monitor their effects, and suggest how they may be improved. The journal treats the transport sector comprehensively, and in the context of other sectors including energy, housing, industry and planning. All modes are covered: land, sea and air; road and rail; public and private; motorised and non-motorised; passenger and freight.