Stefano Castriota, Paolo Frumento, Francesco Suppressa
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Identifying the Collective Reputation Premium: A Spatial Discontinuity Approach
In this work we propose a spatial discontinuity approach around the borders of wine appellation areas in Piedmont and Tuscany to solve the identification issue when measuring the impact of collective reputation on price. Using a database of geolocalised firms we show that collective reputation carries a significant price premium for well known appellations, whereas the effect is not significant or even surprisingly negative for weaker ones. We propose some possible explanations for such negative effect. These include the excessive proliferation of appellations, the different effectiveness of wine names, as well as group heterogeneity and the role of consortia.
期刊介绍:
Published on behalf of the Agricultural Economics Society, the Journal of Agricultural Economics is a leading international professional journal, providing a forum for research into agricultural economics and related disciplines such as statistics, marketing, business management, politics, history and sociology, and their application to issues in the agricultural, food, and related industries; rural communities, and the environment.
Each issue of the JAE contains articles, notes and book reviews as well as information relating to the Agricultural Economics Society. Published 3 times a year, it is received by members and institutional subscribers in 69 countries. With contributions from leading international scholars, the JAE is a leading citation for agricultural economics and policy. Published articles either deal with new developments in research and methods of analysis, or apply existing methods and techniques to new problems and situations which are of general interest to the Journal’s international readership.