是什么让在线旅游变得真实？符号学分析

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2025-08-25 DOI:10.1016/j.annals.2025.104018

Carla Estefanía Samaniego-Chávez , Fangfang Shi , Takhir Khamidullin

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引用次数: 0

摘要

虽然真实性在实体旅游中得到了广泛的研究，但其在网络空间中的构建仍有待研究。本网络学研究分析了博物馆参观直播中真实性的社会建构，涵盖了369次参观、1935个视频帧和来自普拉多博物馆Instagram参观的61000条观众评论。研究结果表明，虚拟博物馆体验的真实性是通过不同的线索出现的。实时交互、物证和人的存在作为索引线索验证博物馆的真实性。道具对象和表演事件作为标志性线索，增强了体验的真实性。语言、制度实践和可识别的文物作为促进遗产联系和文化共鸣的象征性线索。这项研究促进了我们对技术媒介体验真实性的理解，为文化机构的在线参与提供了见解。

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What makes online tours authentic? A semiotic analysis

While authenticity has been extensively examined in physical tourism, its construction in online spaces remains under-researched. This netnographic study analyzes the social construction of authenticity in live-streamed museum visits, covering 369 tours, 1935 video frames, and 61,000 viewer comments from Prado Museum's Instagram tours. The findings reveal that authenticity in virtual museum experiences emerges through distinct cues. Real-time interactions, material evidence, and human presence function as indexical cues validating museum reality. Prop objects and performative events serve as iconic cues, enhancing experiential authenticity. Language, institutional practices, and recognizable artifacts operate as symbolic cues fostering heritage connections and cultural resonance. This study advances our understanding of authenticity in technology-mediated experiences, offering insights into the online engagement of cultural institutions.

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.