Championing Specialty Nursing Certification: A Call to Action for Canadian Nurse Executives.

As the Canadian healthcare system faces rising complexity, workforce shortages and growing demands for quality and efficiency, the role of nurses has become increasingly critical. Historically trained as generalists, today's nurses are often thrust into highly specialized roles without the formal training or recognition to match the complexity of their practice. The prevailing perception - "a nurse is a nurse" - undermines recognition of the diverse roles and competencies within the profession. Specialty nursing certification, while proven to improve outcomes, remains underutilized and undervalued in Canada. For the healthcare system to thrive, nurse executives across all sectors must become vocal champions of specialty nursing certification. Doing so is not only a professional imperative but also a strategic necessity for optimizing patient outcomes, ensuring workforce sustainability and achieving better value.