测试营养成分声明和健康警告标签对消费者对即饮酒精饮料认知的影响:一项在线随机实验。

IF 2.2 4区 医学 Q3 SUBSTANCE ABUSE
Samantha M Forbes, Lana Vanderlee, Erin Hobin
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引用次数: 0

摘要

目的:探讨以健康为导向的营养素含量声明(NCC)的影响;例如140卡路里)和健康警告标签(HWL),描述消费者对即饮酒精饮料的认知中的癌症风险,包括亚组之间的潜在差异。方法:在加拿大18-64岁的酒精消费者中进行在线参与者实验(n = 4689)。参与者根据四种标签条件查看RTD酒精饮料容器的前面板:(1)NCC vs.无标签,(2)NCC + HWL vs.无标签,(3)HWL vs.无标签,(4)无标签vs.无标签。在观看每一对产品时,参与者被要求选择他们(a)有兴趣尝试的产品,以及(b)购买降低健康风险的产品。使用广义估计方程和逻辑回归模型对总体样本和亚组的反应进行评估,包括性别、年龄组、教育程度、酒精使用和体重意图。结果:当被要求选择试图降低健康风险的产品时,与NCC + HWL或HWL相比,参与者更有可能选择含有NCC的产品。当NCC存在时,女性更有兴趣尝试该产品,而那些试图减肥的女性更有可能感觉到健康风险降低。没有其他特征与标签效应相关。结论:RTD酒精产品的NCC影响了消费者,特别是女性和那些试图减肥的消费者的产品吸引力和风险认知。禁止在酒精包装上使用NCC可能是一项有效的政策策略,以防止增加吸引力,并尽量减少消费者对酒精健康风险的困惑。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Testing the influence of nutrient content claims and a health warning label on consumer perceptions of ready-to-drink alcoholic beverages: an online randomized experiment.

Testing the influence of nutrient content claims and a health warning label on consumer perceptions of ready-to-drink alcoholic beverages: an online randomized experiment.

Testing the influence of nutrient content claims and a health warning label on consumer perceptions of ready-to-drink alcoholic beverages: an online randomized experiment.

Aims: To investigate the influence of health-oriented nutrient content claims (NCC; e.g. 140 calories) and a health warning label (HWL) depicting cancer risks on consumer product perceptions of ready-to-drink (RTD) alcoholic beverages, including potential differences in subgroups.

Methods: An online within-participants experiment was conducted among alcohol consumers ages 18-64 in Canada (n = 4689). Participants viewed the front panel of RTD alcoholic beverage containers according to four label conditions: (1) NCC vs. no label, (2) NCC + HWL vs. no label, (3) HWL vs. no label, (4) no label vs. no label. When viewing each pair, participants were asked to select which product they: (a) are interested in trying, and (b) buy to reduce health risks. Responses were assessed using generalized estimating equation and logistic regression models within the overall sample and subgroups, including gender, age group, education, alcohol use, and body weight intentions.

Results: When asked to select the product to try and to reduce health risks, participants were more likely to select the product with NCC, compared to NCC + HWL or HWL. When NCC were present, women were more interested in trying the product and those trying to lose weight had higher odds of perceiving reduced health risks. No other characteristics were associated with label effects.

Conclusions: NCC on RTD alcohol products influenced product appeal and risk perceptions among consumers, particularly women and those trying to lose weight. Prohibiting NCC on alcohol packaging could be an effective policy strategy to prevent increased appeal and minimize consumer confusion about alcohol health risks.

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来源期刊
Alcohol and alcoholism
Alcohol and alcoholism 医学-药物滥用
CiteScore
4.70
自引率
3.60%
发文量
62
审稿时长
4-8 weeks
期刊介绍: About the Journal Alcohol and Alcoholism publishes papers on the biomedical, psychological, and sociological aspects of alcoholism and alcohol research, provided that they make a new and significant contribution to knowledge in the field. Papers include new results obtained experimentally, descriptions of new experimental (including clinical) methods of importance to the field of alcohol research and treatment, or new interpretations of existing results. Theoretical contributions are considered equally with papers dealing with experimental work provided that such theoretical contributions are not of a largely speculative or philosophical nature.
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