基于用户生成内容数据的北京游客行为模式与感知分析

IF 1.9 4区 社会学 Q3 ENVIRONMENTAL STUDIES
Xiaohang Li, Tong Yang, Bin Meng, Siyu Chen, Shuying Zhang
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引用次数: 0

摘要

了解游客的行为模式和感知偏好对有效的目的地管理和旅游业的可持续发展至关重要。本研究提出了一个整合空间、时间和语义信息的分析框架,以新浪微博用户生成内容(UGC)数据为例,分析游客的行为模式和感知偏好。结果表明:利用ST-DBSCAN聚类方法识别出54个旅游热点,揭示了旅游景点集中在中心城区、分散在郊区的空间分布特征;旅游路径模式有五种类型,其季节性波动受假期持续时间和气候条件的相互作用影响。游客访问量也表现出明显的季节变化,夏季和秋季达到高峰,而冬季由于天气寒冷而下降。语义分析结果表明,高频词的变化揭示了不同类型旅游景点吸引力的时间变化差异。BERTopic模型提取了5个主要主题和37个次要主题,反映了游客偏好的多样性。本研究为北京旅游目的地管理提供了科学的指导,并验证了该框架在问题识别和决策支持方面的适用性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Analysis of Tourist Behavior Patterns and Perceptions in Beijing Based on User-Generated Content Data

Analysis of Tourist Behavior Patterns and Perceptions in Beijing Based on User-Generated Content Data

Analysis of Tourist Behavior Patterns and Perceptions in Beijing Based on User-Generated Content Data

Understanding tourist behavioral patterns and perceptual preferences is crucial for effective destination management and sustainable tourism development. This study proposes an analytical framework integrating spatial, temporal, and semantic information to analyze tourist behavior patterns and perceptual preferences using user-generated content (UGC) data from Sina Weibo, with Beijing as a case study. The results reveal that 54 tourist hotspots were identified using the ST-DBSCAN clustering method, uncovering spatial distribution characteristics where tourism attractions are concentrated in the central city area and dispersed in suburban areas. Five types of tourist travel path patterns were recognized, with seasonal fluctuations influenced by the interaction of holiday duration and climatic conditions. Tourist visitation volumes also exhibited significant seasonal variations, peaking in summer and autumn while declining in winter due to cold weather conditions. Semantic analysis results indicate that changes in high-frequency words reveal differences in the temporal variation of attraction appeal across different types of tourist attractions. BERTopic modeling extracted five major themes and 37 subtopics, reflecting the diversity of tourist preferences. This study provides scientific guidance for tourism destination management in Beijing and validates the proposed framework’s applicability in problem identification and decision support.

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来源期刊
CiteScore
3.80
自引率
5.30%
发文量
57
期刊介绍: Description The journal has an applied focus: it actively promotes the importance of geographical research in real world settings It is policy-relevant: it seeks both a readership and contributions from practitioners as well as academics The substantive foundation is spatial analysis: the use of quantitative techniques to identify patterns and processes within geographic environments The combination of these points, which are fully reflected in the naming of the journal, establishes a unique position in the marketplace. RationaleA geographical perspective has always been crucial to the understanding of the social and physical organisation of the world around us. The techniques of spatial analysis provide a powerful means for the assembly and interpretation of evidence, and thus to address critical questions about issues such as crime and deprivation, immigration and demographic restructuring, retailing activity and employment change, resource management and environmental improvement. Many of these issues are equally important to academic research as they are to policy makers and Applied Spatial Analysis and Policy aims to close the gap between these two perspectives by providing a forum for discussion of applied research in a range of different contexts  Topical and interdisciplinaryIncreasingly government organisations, administrative agencies and private businesses are requiring research to support their ‘evidence-based’ strategies or policies. Geographical location is critical in much of this work which extends across a wide range of disciplines including demography, actuarial sciences, statistics, public sector planning, business planning, economics, epidemiology, sociology, social policy, health research, environmental management.   FocusApplied Spatial Analysis and Policy will draw on applied research from diverse problem domains, such as transport, policing, education, health, environment and leisure, in different international contexts. The journal will therefore provide insights into the variations in phenomena that exist across space, it will provide evidence for comparative policy analysis between domains and between locations, and stimulate ideas about the translation of spatial analysis methods and techniques across varied policy contexts. It is essential to know how to measure, monitor and understand spatial distributions, many of which have implications for those with responsibility to plan and enhance the society and the environment in which we all exist.   Readership and Editorial BoardAs a journal focused on applications of methods of spatial analysis, Applied Spatial Analysis and Policy will be of interest to scholars and students in a wide range of academic fields, to practitioners in government and administrative agencies and to consultants in private sector organisations. The Editorial Board reflects the international and multidisciplinary nature of the journal.
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