误导还是教育?与全口康复相关的Instagram帖子对比分析。

IF 1.8 Q3 DENTISTRY, ORAL SURGERY & MEDICINE
Frontiers in dental medicine Pub Date : 2025-07-24 eCollection Date: 2025-01-01 DOI:10.3389/fdmed.2025.1585575
Amal Alfaraj, Faris A Alshahrani, Meshal Albalawi, Naif AlQahtani, Mohammed Alhajji, Ali Sulaiman Alharbi, Sultan Ainoosah, Khalifa S Al-Khalifa
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引用次数: 0

摘要

导读:社交媒体平台已经成为健康交流的关键,Instagram是分享医疗和牙科信息的关键渠道。全口康复(FMR)是一种旨在恢复口腔功能和美观的复杂治疗方法,目前仍未得到公众的充分认识。本研究探讨与FMR相关的Instagram内容的性质和准确性。方法:对144篇使用功能磁共振相关标签的Instagram帖子进行横断面内容分析。根据内容类型、发布者角色(例如,牙科专业人员、诊所、影响者)、参与指标(喜欢、评论)和信息的准确性对帖子进行分类。应用统计检验来评估内容类别之间的差异。结果:营销内容占绝大多数(75.7%),教育内容仅占9%。大多数帖子(86.8%)包含不真实或误导性信息。相比之下,所有的教育职位都是准确的。事实和非事实帖子的参与度没有显著差异。牙科专业人员仅占总内容的5.6%,反映了专家存在的显着缺乏。讨论:Instagram在传播准确的牙齿健康信息方面具有巨大的潜力。然而,宣传内容的主导地位和牙科专业人员的低参与导致了错误信息的高度流行。为了提高该平台作为健康交流工具的可靠性,增加牙科专家的参与和改进内容监督至关重要。未来的研究应该评估在社交媒体上推广循证信息的策略,特别是像FMR这样的高级程序。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Misinformation or education? A comparative analysis of Instagram posts related to full mouth rehabilitation.

Misinformation or education? A comparative analysis of Instagram posts related to full mouth rehabilitation.

Misinformation or education? A comparative analysis of Instagram posts related to full mouth rehabilitation.

Introduction: Social media platforms have become pivotal in health communication, with Instagram serving as a key channel for sharing medical and dental information. Full Mouth Rehabilitation (FMR), a complex treatment aimed at restoring oral function and aesthetics, remains underrecognized by the general public. This study investigates the nature and accuracy of Instagram content related to FMR.

Methods: A cross-sectional content analysis was conducted on 144 Instagram posts using FMR-related hashtags. Posts were classified based on content type, poster role (e.g., dental professional, clinic, influencer), engagement metrics (likes, comments), and accuracy of information. Statistical tests were applied to assess variations across content categories.

Results: Marketing-oriented content constituted the majority of posts (75.7%), while educational content accounted for only 9%. Most posts (86.8%) contained non-factual or misleading information. In contrast, all educational posts were factually accurate. Engagement levels did not significantly differ between factual and non-factual posts. Dental professionals were responsible for only 5.6% of the total content, reflecting a notable lack of expert presence.

Discussion: Instagram holds significant potential for disseminating accurate dental health information. However, the dominance of promotional content and the low involvement of dental professionals contribute to a high prevalence of misinformation. To enhance the platform's reliability as a health communication tool, increased participation by dental experts and improved content oversight are essential. Future research should evaluate strategies for promoting evidence-based information on social media, particularly for advanced procedures like FMR.

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CiteScore
2.10
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