女性（和男性）反对女性暴力的声音：Sorgenia公司活动的播客# sempre11月25日。

IF 1.7 3区社会学 Q1 WOMENS STUDIES

Violence Against Women Pub Date : 2025-08-04 DOI:10.1177/10778012251363589

Gaia Peruzzi, Vittoria Bernardini, Raffaele Lombardi

{"title":"女性（和男性）反对女性暴力的声音：Sorgenia公司活动的播客# sempre11月25日。","authors":"Gaia Peruzzi, Vittoria Bernardini, Raffaele Lombardi","doi":"10.1177/10778012251363589","DOIUrl":null,"url":null,"abstract":"This paper makes a contribution to the literature on corporate communication against VAW by analyzing an innovative case study. The case study is a two-season podcast produced by Sorgenia, an Italian electricity and gas company, for the 2021 and 2022 editions of its anti-VAW campaign \"#sempre25novembre\" (\"Always 25 November\"). The research is articulated into two stages: content analysis of the two podcast seasons, and semi-structured interviews with key informants in the creation of the campaign. The results show how corporate communication can contribute to innovative narratives to combat VAW, also by including new media formats such as podcasts.","PeriodicalId":23606,"journal":{"name":"Violence Against Women","volume":" ","pages":"10778012251363589"},"PeriodicalIF":1.7000,"publicationDate":"2025-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Women's (and Men's) Voices Against VAW: The Podcasts of Sorgenia's Corporate Campaign #sempre25novembre.\",\"authors\":\"Gaia Peruzzi, Vittoria Bernardini, Raffaele Lombardi\",\"doi\":\"10.1177/10778012251363589\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper makes a contribution to the literature on corporate communication against VAW by analyzing an innovative case study. The case study is a two-season podcast produced by Sorgenia, an Italian electricity and gas company, for the 2021 and 2022 editions of its anti-VAW campaign \\\"#sempre25novembre\\\" (\\\"Always 25 November\\\"). The research is articulated into two stages: content analysis of the two podcast seasons, and semi-structured interviews with key informants in the creation of the campaign. The results show how corporate communication can contribute to innovative narratives to combat VAW, also by including new media formats such as podcasts.\",\"PeriodicalId\":23606,\"journal\":{\"name\":\"Violence Against Women\",\"volume\":\" \",\"pages\":\"10778012251363589\"},\"PeriodicalIF\":1.7000,\"publicationDate\":\"2025-08-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Violence Against Women\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1177/10778012251363589\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"WOMENS STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Violence Against Women","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/10778012251363589","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"WOMENS STUDIES","Score":null,"Total":0}

引用次数: 0

摘要

本文通过一个创新的案例分析，对企业传播对抗女性行为的研究做出了贡献。该案例研究是由意大利电力和天然气公司Sorgenia为其2021年和2022年版的反vaw运动“#sempre25nove”（“永远是11月25日”）制作的两季播客。该研究分为两个阶段：对两个播客季节的内容分析，以及对活动创建过程中关键线人的半结构化采访。研究结果表明，企业沟通可以通过采用播客等新媒体形式，为打击网络暴力做出创新的贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Women's (and Men's) Voices Against VAW: The Podcasts of Sorgenia's Corporate Campaign #sempre25novembre.

This paper makes a contribution to the literature on corporate communication against VAW by analyzing an innovative case study. The case study is a two-season podcast produced by Sorgenia, an Italian electricity and gas company, for the 2021 and 2022 editions of its anti-VAW campaign "#sempre25novembre" ("Always 25 November"). The research is articulated into two stages: content analysis of the two podcast seasons, and semi-structured interviews with key informants in the creation of the campaign. The results show how corporate communication can contribute to innovative narratives to combat VAW, also by including new media formats such as podcasts.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Violence Against Women WOMENS STUDIES-

CiteScore

4.10

自引率

4.50%

发文量

142

期刊介绍： Violence against Women is an international, interdisciplinary journal dedicated to the publication of research and information on all aspects of the problem of violence against women. The journal assumes a broad definition of violence; topics to be covered include, but are not limited to, domestic violence, sexual assault, incest, sexual harassment, female infantcide, female circumcision, and female sexual slavery.