照亮无形：持续在线潜伏多维测量的发展和心理测量测试（COOL）

IF 4.3 1区文学 Q1 COMMUNICATION

New Media & Society Pub Date : 2025-07-30 DOI:10.1177/14614448251358488

Alexandra R Stankus, Archana Krishnan

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引用次数: 0

摘要

在线潜伏是一种常见的行为，但定义它并理解它的动机是复杂的。网上潜伏的各种定义和测量方法已经被采用，但通常认为“潜伏”与其他行为混为一谈。本研究开发并测试了一个测量一致性在线潜伏（COOL）的量表，解决了对这种行为的明确概念化和测量的需求。探索性因子分析揭示了网络潜伏的两个维度——网络隐身性和内容消费偏好，验证性因子分析证实了网络潜伏的双因素结构。所得量表在两个样本之间显示出良好的信度。该研究将持续潜伏与信息寻求和环境因素区分开来，重点关注那些倾向于跨平台潜伏的个人。这一概念化提供了一个理论贡献，它阐明了在线用户的子集，这些用户在研究中经常被低估，但尽管他们不可见，但他们是在线社区不可或缺的一部分。

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Illuminating the invisible: Development and psychometric test of a multi-dimensional measure of consistent online lurking (COOL)

Online lurking is a common behavior but defining it and understanding its motivations is complex. Various definitions and measurements for online lurking have been employed but have often suggested “lurking” to be conflated with other behaviors. This study developed and tested a scale to measure consistent online lurking (COOL), addressing the need for a clear conceptualization and measurement of this behavior. Exploratory factor analysis explicated two dimensions of online lurking – online invisibility and preference for content consumption, and confirmatory factor analysis confirmed the two-factor structure. The resulting scale demonstrated good reliability across two samples. The study differentiates consistent lurking from information-seeking and contextual factors, focusing on individuals who tend to lurk across platforms. This conceptualization provides a theoretical contribution by illuminating a subset of online users who are often underrepresented in research but are integral to online communities despite their invisibility.

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来源期刊

New Media & Society COMMUNICATION-

CiteScore

12.70

自引率

8.00%

发文量

274

期刊介绍： New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.