对消费者偏好和购买富含番茄红素的新鲜番茄的意愿的推动效应

IF 8.2 Q1 FOOD SCIENCE & TECHNOLOGY

Future Foods Pub Date : 2025-07-20 DOI:10.1016/j.fufo.2025.100722

Maria De Salvo , Isabella Trovato , Laura Giuffrida , Marika Cerro , Giovanni Signorello , Giuseppe Cucuzza

{"title":"对消费者偏好和购买富含番茄红素的新鲜番茄的意愿的推动效应","authors":"Maria De Salvo , Isabella Trovato , Laura Giuffrida , Marika Cerro , Giovanni Signorello , Giuseppe Cucuzza","doi":"10.1016/j.fufo.2025.100722","DOIUrl":null,"url":null,"abstract":"<div><div>Using a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in functional foods by raising the perceived importance of their health-related benefits. Furthermore, nudging significantly impacts Willingness To Pay (WTP), with consumers exhibiting higher WTP for tomatoes with enhanced nutraceutical attributes when exposed to the informational prompts. These findings offer valuable insights for promoting healthier dietary choices and for guiding the development of food products that align with shifting consumer values and health consciousness.</div></div>","PeriodicalId":34474,"journal":{"name":"Future Foods","volume":"12 ","pages":"Article 100722"},"PeriodicalIF":8.2000,"publicationDate":"2025-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes\",\"authors\":\"Maria De Salvo , Isabella Trovato , Laura Giuffrida , Marika Cerro , Giovanni Signorello , Giuseppe Cucuzza\",\"doi\":\"10.1016/j.fufo.2025.100722\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>Using a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in functional foods by raising the perceived importance of their health-related benefits. Furthermore, nudging significantly impacts Willingness To Pay (WTP), with consumers exhibiting higher WTP for tomatoes with enhanced nutraceutical attributes when exposed to the informational prompts. These findings offer valuable insights for promoting healthier dietary choices and for guiding the development of food products that align with shifting consumer values and health consciousness.</div></div>\",\"PeriodicalId\":34474,\"journal\":{\"name\":\"Future Foods\",\"volume\":\"12 \",\"pages\":\"Article 100722\"},\"PeriodicalIF\":8.2000,\"publicationDate\":\"2025-07-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Future Foods\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2666833525001819\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"FOOD SCIENCE & TECHNOLOGY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Future Foods","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2666833525001819","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}

引用次数: 0

摘要

使用离散选择实验，本研究考察了关于番茄营养特性的信息提示如何影响消费者对富含番茄红素的新鲜番茄的看法和偏好。研究结果表明，通过提高消费者对功能性食品健康益处的认识，此类宣传有效地提高了消费者对功能性食品的兴趣。此外，轻推显著影响支付意愿（WTP），当消费者接触到信息提示时，他们对营养成分增强的西红柿表现出更高的WTP。这些发现为促进更健康的饮食选择和指导与不断变化的消费者价值观和健康意识相一致的食品开发提供了有价值的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes

查看原文本刊更多论文

Nudging effects on consumer preferences and willingness to pay for lycopene-enriched fresh tomatoes

Using a Discrete Choice Experiment, this study examines how informational prompts about the nutraceutical properties of tomatoes influence consumers’ perceptions and preferences for lycopene-enriched fresh tomatoes. The results show that such nudges effectively increase consumer interest in functional foods by raising the perceived importance of their health-related benefits. Furthermore, nudging significantly impacts Willingness To Pay (WTP), with consumers exhibiting higher WTP for tomatoes with enhanced nutraceutical attributes when exposed to the informational prompts. These findings offer valuable insights for promoting healthier dietary choices and for guiding the development of food products that align with shifting consumer values and health consciousness.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Future Foods Agricultural and Biological Sciences-Food Science

CiteScore

8.60

自引率

0.00%

发文量

审稿时长

15 weeks

期刊介绍： Future Foods is a specialized journal that is dedicated to tackling the challenges posed by climate change and the need for sustainability in the realm of food production. The journal recognizes the imperative to transform current food manufacturing and consumption practices to meet the dietary needs of a burgeoning global population while simultaneously curbing environmental degradation. The mission of Future Foods is to disseminate research that aligns with the goal of fostering the development of innovative technologies and alternative food sources to establish more sustainable food systems. The journal is committed to publishing high-quality, peer-reviewed articles that contribute to the advancement of sustainable food practices. Abstracting and indexing： Scopus Directory of Open Access Journals (DOAJ) Emerging Sources Citation Index (ESCI) SCImago Journal Rank (SJR) SNIP