买电池还是租电池?了解消费者对电动自行车商业模式的非补偿性和异质性偏好

IF 6.3 2区 工程技术 Q1 ECONOMICS
Jiang Ning , Jingxu Chen , Xize Liu , Xuewu Chen , Boning Yu
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引用次数: 0

摘要

电动自行车(e-bike)市场的快速增长引发了创新商业模式的出现,尤其是作为传统购买模式(CBM)替代品的电池租赁模式(BLM)。尽管BLM承诺满足不同的消费者需求,但它的可行性取决于竞争商业模式之间不明确的偏好。本研究通过在中国进行的陈述性选择实验,考察了消费者在CBM和BLM之间的异质性偏好,重点研究了消费者的非补偿行为。首先,潜在类别模型确定了两个不同的消费者群体:cbm偏好亚组(70.9%)和BLM偏好亚组(29.1%),后者对BLM表现出更高的意识,并重视其好处。随后,带有属性截断的潜在类模型进一步揭示了非代偿行为。总体样本属性阈值(即截止值)显示,47.6%的受访者要求BLM的购买成本至少比CBM低20%,而只有27.4%的受访者接受比CBM高50%的运营成本。然而,两组之间的属性截止值存在显著差异:与cbm偏好子组相比,blm偏好子组需要的平均购买成本折扣更小(500元对800元),可承受的年运营成本增加更大(360元对120元)。当超过这些临界值时,消费者选择BLM的概率显著降低,特别是在cbm偏好亚组中。此外,blm偏好子组对到电池更换站的距离的截止时间表现出较少的关注。这些发现使运营商能够从消费者的角度评估BLM的可行性,并为创新商业模式的可持续发展提供有价值的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Buy or lease the battery? Understanding consumers’ non-compensatory and heterogeneous preferences for electric bicycle business models
The rapid growth of the electric bicycle (e-bike) market has sparked the emergence of innovative business models, notably the battery-leasing model (BLM) as an alternative to the conventional buying model (CBM). Although BLM holds promise for meeting diverse consumer demands, its viability hinges on unclear preferences between competing business models. This study investigates consumers’ heterogeneous preferences between CBM and BLM using stated choice experiments conducted in China, focusing on their non-compensatory behaviors. First, the latent class model identifies two distinct consumer groups: the CBM-preference subgroup (70.9 %) and the BLM-preference subgroup (29.1 %), with the latter exhibiting higher awareness of BLM and valuing its benefits. Subsequently, the latent class model with attribute cut-offs further reveals non-compensatory behavior. Overall sample attribute thresholds (i.e., cut-offs) reveal that 47.6 % of respondents require BLM purchase costs at least 20 % below CBM’s, while only 27.4 % accept 50 % higher operating costs than CBM. However, the attribute cut-offs differ significantly between the groups: the BLM-preference subgroup require a smaller average purchase cost discount than the CBM-preference subgroup (500 CNY vs. 800 CNY) and tolerate a larger annual operating cost increase (360 CNY vs. 120 CNY). When these cut-off values are exceeded, the probability of consumers choosing BLM decreases significantly, particularly among the CBM-preference subgroup. Additionally, the BLM-preference subgroup shows less concern about the cut-off for the distance to a battery swapping station. These findings enable operators to evaluate BLM’s viability from a consumer perspective and offer valuable insights into the sustainable development of innovative business models.
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来源期刊
Transport Policy
Transport Policy Multiple-
CiteScore
12.10
自引率
10.30%
发文量
282
期刊介绍: Transport Policy is an international journal aimed at bridging the gap between theory and practice in transport. Its subject areas reflect the concerns of policymakers in government, industry, voluntary organisations and the public at large, providing independent, original and rigorous analysis to understand how policy decisions have been taken, monitor their effects, and suggest how they may be improved. The journal treats the transport sector comprehensively, and in the context of other sectors including energy, housing, industry and planning. All modes are covered: land, sea and air; road and rail; public and private; motorised and non-motorised; passenger and freight.
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