{"title":"如何与以客户为中心的营销体验委员会成员取得最大的成功","authors":"Laura Patterson","doi":"10.1002/bl.30285","DOIUrl":null,"url":null,"abstract":"<p>Laura Patterson is president of VisionEdge Marketing, an Austin-based consulting firm that helps clients in the for-profit and nonprofit sectors improve their operations and succeed in their fields. In this article, she discusses how boards of directors can apply a customer-centric approach to their strategies and decision-making.</p>","PeriodicalId":100193,"journal":{"name":"Board Leadership","volume":"2025 200","pages":"1-8"},"PeriodicalIF":0.0000,"publicationDate":"2025-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How to Maximize Success With Customer-Centric Marketing-Experience Board Members\",\"authors\":\"Laura Patterson\",\"doi\":\"10.1002/bl.30285\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>Laura Patterson is president of VisionEdge Marketing, an Austin-based consulting firm that helps clients in the for-profit and nonprofit sectors improve their operations and succeed in their fields. In this article, she discusses how boards of directors can apply a customer-centric approach to their strategies and decision-making.</p>\",\"PeriodicalId\":100193,\"journal\":{\"name\":\"Board Leadership\",\"volume\":\"2025 200\",\"pages\":\"1-8\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2025-07-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Board Leadership\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/bl.30285\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Board Leadership","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/bl.30285","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How to Maximize Success With Customer-Centric Marketing-Experience Board Members
Laura Patterson is president of VisionEdge Marketing, an Austin-based consulting firm that helps clients in the for-profit and nonprofit sectors improve their operations and succeed in their fields. In this article, she discusses how boards of directors can apply a customer-centric approach to their strategies and decision-making.
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