从游客意识到讲故事:一个意义创造的视角

IF 4.1 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Solbi Lee, James Busser, Minji Kim
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引用次数: 0

摘要

尽管正念在旅游体验和讲故事中扮演着重要的意义制造角色,但对于正念对游客讲故事行为的影响的研究却非常有限。本研究基于正念到意义理论(MMT),实证检验了正念、地点真实性、游客参与和讲故事之间的关系。PLS-SEM模型结果(N = 460)显示,正念对讲故事、地方真实性和游客参与的中介作用以及性别的调节作用具有显著影响。虽然正念对游客参与的直接影响不显著,但中介结果强化了MMT的假设,即游客的正念通过因果过程促进意义。这些发现扩展了对正念的理论理解,并有助于dmo制定讲故事的管理决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

The Path From Tourist Mindfulness to Storytelling: A Meaning-Making Perspective

The Path From Tourist Mindfulness to Storytelling: A Meaning-Making Perspective

Despite the significant meaning-making role of mindfulness in the tourist experience and storytelling as a powerful value generator for tourism services, limited research has been devoted to investigating the impact of mindfulness on tourists' storytelling behavior. Based on the Mindfulness-to-Meaning Theory (MMT), this study empirically tests the relationships among mindfulness, place authenticity, tourist engagement, and storytelling. PLS-SEM model results (N = 460) showed a significant impact of mindfulness on storytelling, the mediating roles of place authenticity and tourist engagement, and the moderating role of gender. While mindfulness's direct impact on tourist engagement was not significant, the mediation results reinforced the MMT's postulation that tourists' mindfulness facilitates meaning through a causal process. The findings extend the theoretical understanding of mindfulness and contribute to DMOs's managerial decision to enact storytelling.

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来源期刊
International Journal of Tourism Research
International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
9.00
自引率
4.30%
发文量
60
期刊介绍: International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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