避免认知不一致：可持续网上购物的实验证据

IF 1.6 3区经济学 Q2 ECONOMICS

Journal of Behavioral and Experimental Economics Pub Date : 2025-07-08 DOI:10.1016/j.socec.2025.102387

Jana Eßer , Daniela Flörchinger , Manuel Frondel , Stephan Sommer

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引用次数: 0

摘要

认知不一致，即个体的行为与其自我形象之间的不一致，会导致被称为认知失调的心理不适。根据2021年在德国进行的一项大规模在线调查实验的结果，本文研究了认知失调是否通过自我欺骗和行为改变而减少。在他们对可持续生产的态度被引出后，参与者可以在一个激励的离散选择任务中选择来自传统或可持续在线市场的代金券。这项任务与一个实验环境相结合，通过随机提醒参与者他们之前对可持续生产的态度，或者通过提供关于传统网上购物的负面方面的信息，来增加认知不一致的显著性。虽然我们没有发现自我欺骗的证据，但当他们的认知不一致更加突出时，受访者会调整他们的行为来适应他们的态度。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Avoiding cognitive inconsistency: Experimental evidence on sustainable online shopping

Cognitive inconsistency, the discrepancy between individuals’ behavior and their self-image, can cause the psychological discomfort called cognitive dissonance. Drawing on the results of a large-scale online survey experiment conducted in Germany in 2021, this paper investigates whether cognitive dissonance is reduced through self-deception and behavior change. After their attitudes toward sustainable production were elicited, participants could opt for a voucher from either a conventional or a sustainable online marketplace in an incentivized discrete-choice task. The task was combined with an experimental setting in which the salience of cognitive inconsistency was increased by either randomly reminding participants of their previously stated attitudes toward sustainable production or by providing information about the negative aspects of conventional online shopping. While we do not find evidence for self-deception, respondents adapt their behavior to their attitudes when their cognitive inconsistency is more salient.

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来源期刊

Journal of Behavioral and Experimental Economics ECONOMICS-

CiteScore

2.60

自引率

12.50%

发文量

113

审稿时长

83 days

期刊介绍： The Journal of Behavioral and Experimental Economics (formerly the Journal of Socio-Economics) welcomes submissions that deal with various economic topics but also involve issues that are related to other social sciences, especially psychology, or use experimental methods of inquiry. Thus, contributions in behavioral economics, experimental economics, economic psychology, and judgment and decision making are especially welcome. The journal is open to different research methodologies, as long as they are relevant to the topic and employed rigorously. Possible methodologies include, for example, experiments, surveys, empirical work, theoretical models, meta-analyses, case studies, and simulation-based analyses. Literature reviews that integrate findings from many studies are also welcome, but they should synthesize the literature in a useful manner and provide substantial contribution beyond what the reader could get by simply reading the abstracts of the cited papers. In empirical work, it is important that the results are not only statistically significant but also economically significant. A high contribution-to-length ratio is expected from published articles and therefore papers should not be unnecessarily long, and short articles are welcome. Articles should be written in a manner that is intelligible to our generalist readership. Book reviews are generally solicited but occasionally unsolicited reviews will also be published. Contact the Book Review Editor for related inquiries.