Lindsey A Sherrill, Ryan Broussard, Richard Johnson, Marcus Funk
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Isomorphism and assemblage: Developing legitimacy in the esports podcast ecosystem
Esports has reached revenue numbers that rival traditional international sports leagues, and hundreds of esports podcasts have emerged. Using a population demography and audio clips from the introductions of 25 established esports podcasts, this study examines how processes of isomorphism and assemblage have been used by esports podcasters to build normative, cognitive, and sociopolitical legitimacy both for their shows and the genre. We found that esports podcasts introductions borrow elements of traditional sports journalism and talk radio, as well as “talkier” styles and elements of “podcastness” from newer media. At the same time, esports podcasters seem to move away from professional radio broadcast styles as their shows mature, signaling the development of unique professional norms in the podcast space.
期刊介绍:
New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.