意识形态配方：CEO政治是通过促销提升餐厅市场价值的秘密成分

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-07-12 DOI:10.1016/j.ijhm.2025.104379

Fernando Campayo-Sanchez , Abhinav Sharma , Yelim (Erin) Kim , Hyojun Jung , María Jesús Santa-María , Juan Luis Nicolau

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引用次数: 0

摘要

本文的目的是基于上层理论，分析CEO的政治意识形态对促销活动对餐厅市场价值的影响。利用1990年至2022年间美国主要餐馆进行的1061次促销活动的样本，实证应用表明，餐馆的促销活动不仅导致其市场价值的增加-与文献中发现的负面影响相反-而且那些由自由派首席执行官领导的餐馆（与保守派首席执行官相比）经历了更大的市场价值增长。这些结果以及CEO的政治意识形态、促销行为和市场价值之间的关系带来了一些理论启示，将政治心理学的理论整合到金融市场理论中。

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The ideological recipe: CEO politics as the secret ingredient in boosting restaurant market value through promotions

Based on upper echelons theory, the objective of this article is to analyze the influence of CEO political ideology on the effect of promotional activities on the market value of restaurants. Using a sample of 1061 promotional activities conducted by major U.S. restaurants between 1990 and 2022, the empirical application shows that not only do restaurants’ promotional activities result in an increase in their market value—contrary to the negative effects found in the literature—but those restaurants led by liberal CEOs (versus conservative CEOs) experience a greater increment in said market value. These results and the relationships among CEO’s political ideology, promotional actions, and market value bring about several theoretical implications, integrating theories from political psychology into financial market theories.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.