游戏内置内容购买动机(igcpm):概念化、规模开发和验证

IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS
Ali Hussain , Linda D. Hollebeek , Ben Marder , Ding Hooi Ting
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引用次数: 0

摘要

尽管在线游戏中的虚拟内容购买迅速增长,但对于如何衡量玩家购买此类游戏内容的动机的理解仍然滞后,这暴露了文献中的一个重要空白。为了解决这一问题,我们采用自我决定理论的视角将游戏内内容购买动机(igcpm)定义为玩家在在线游戏中追求自主性、能力和相关性的驱动力,从而导致个人购买游戏内虚拟内容。遵循既定的量表开发程序,我们概念化,开发和验证一个八维,30个项目的IGCPM量表。作为形成性高阶结构,igcpm包括三个二阶因素(即自主性、能力和关联性动机),每个因素都由特定方面组成:(i)玩家的自主性动机包括创造力、选择和独特性,(ii)他们的能力动机包括支配性、成就和熟练性,(iii)他们的关联性动机包括社会互动和社会隶属关系。这些发现为游戏研究人员(例如,通过应用拟议的规模)、开发商、制造商和营销人员(例如,通过推断玩家的关键igcpm)提供了相关的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
In-game content purchase motivations (IGCPMs): Conceptualization, scale development, and validation
Despite the rapid growth of virtual content purchases in online games, understanding of how to measure gamers’ motivations to purchase such in-game content lags behind to date, exposing an important gap in the literature. Addressing this gap, we take a self-determination theory perspective to conceptualize in-game content purchase motivations (IGCPMs) as a player’s drive for autonomy, competence, and relatedness in online games that leads the individual to purchase in-game virtual content. Following established scale development procedures, we conceptualize, develop, and validate an eight-dimensional, 30-item IGCPM scale. As a formative higher-order construct, IGCPMs comprise three second-order factors (i.e., autonomy, competence, and relatedness motivations), which are each composed of particular facets: (i) players’ autonomy motivation comprises creativity, choice, and uniqueness, (ii) their competence motivation includes dominance, achievement, and skillfulness, and (iii) their relatedness motivation comprises social interaction and social affiliation. The findings generate pertinent implications for gaming researchers (e.g., by applying the proposed scale) and developers, manufacturers, and marketers (e.g., by allowing them to deduce players’ key IGCPMs).
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来源期刊
Information & Management
Information & Management 工程技术-计算机:信息系统
CiteScore
17.90
自引率
6.10%
发文量
123
审稿时长
1 months
期刊介绍: Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.
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