NFT数字稀缺性悖论的揭示：数字稀缺性对网络交易和社会行为的影响

IF 8.2 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Information & Management Pub Date : 2025-07-06 DOI:10.1016/j.im.2025.104205

Hua Lu , Xin (Robert) Luo , Shuang (Sara) Ma , Runyu Chen

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引用次数: 0

摘要

采用稀缺性原则，我们探讨了不可替代代币（nft）中的数字稀缺性对用户在线交易行为和社交互动的影响（例如，将其视为礼物）。利用NFTGo平台的数据集，我们发现数字稀缺性促进了社会行为，但阻碍了交易行为。值得注意的是，数字稀缺性的影响在不确定性较小的情况下更为明显（例如，稀缺性评估的一致性更高，影响者的影响更强）。该研究不仅丰富了NFT文献，为社会和交易行为提供了新的见解，而且将稀缺原理扩展到数字领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Unveiling the paradox of NFT digital scarcity: Impacts of digital scarcity on online trading and social behaviors

Embracing the scarcity principle, we explore the effect of digital scarcity in nonfungible tokens (NFTs) on users’ online trading behaviors and social interactions (e.g., considering them as gifts). Using a dataset obtained from the NFTGo platform, we find that digital scarcity facilitates social behaviors but hinders trading behaviors. Notably, the influences of digital scarcity are more pronounced when there is less uncertainty (e.g., higher consistency of rarity evaluation and stronger impact of influencers). This research not only enriches the NFT literature with fresh insights into social and trading behaviors, but also extends the scarcity principle to the digital realm.

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来源期刊

Information & Management 工程技术-计算机：信息系统

CiteScore

17.90

自引率

6.10%

发文量

123

审稿时长

1 months

期刊介绍： Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.