基于人工智能的商业绩效规范和认知分析的进展：特刊社论

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-07-10 DOI:10.1016/j.jbusres.2025.115576

Vincent Charles , Ali Emrouznejad , Werner H. Kunz

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引用次数: 0

摘要

人工智能（AI）的快速发展正在改变各行业的商业决策。基于人工智能的规范和认知分析为增强决策、优化绩效和创造新的价值创造途径提供了巨大的潜力。本期特刊探讨了这些分析的最新进展及其商业含义。我们将分析洋葱作为一个概念基础，它由三个相互关联的层组成：视角分析、责任分析和描述-诊断-预测-规范-认知分析框架。分析洋葱抓住了人类判断、道德、分析严谨性和人工智能技术之间的相互作用。这些专题论文通过不同的主题来举例说明这些层面，包括人形服务机器人、业务位置优化、ESG评估、能源效率、客户流失、预测导向处方、创新文化、用户对人工智能的满意度、商业模式中负责任的人工智能以及高管情绪对公司价值的影响。我们强调新出现的机遇和挑战，并提供前瞻性的研究议程，以指导这一不断发展的领域的未来发展。

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Advancements in Artificial Intelligence-based prescriptive and cognitive analytics for business performance: a special issue editorial

The rapid advancement of Artificial Intelligence (AI) is transforming business decision-making across industries. AI-based prescriptive and cognitive analytics offer significant potential to enhance decision-making, optimise performance, and create new avenues for value creation. This special issue explores the state-of-the-art advancements in these analytics and their business implications. We introduce the Analytics Onion as a conceptual foundation, comprising three interrelated layers: Perspective Analytics, Responsible Analytics, and the Descriptive-Diagnostic-Predictive-Prescriptive-Cognitive Analytics framework. The Analytics Onion captures the interplay between human judgment, ethics, analytical rigour, and AI techniques. The featured papers exemplify these layers through various topics, namely humanoid service robots, business location optimisation, ESG evaluation, energy efficiency, customer churn, prediction-led prescription, innovation culture, user satisfaction with AI, responsible AI in business models, and executives’ emotions influencing firm value. We highlight emerging opportunities and challenges and offer a forward-looking research agenda to guide future developments in this evolving field.

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.