Prabha H. Andraweera , Bing Wang , Margie Danchin , Christopher C. Blyth , Ivo Vlaev , Jason J. Ong , Jodie Dodd , Jennifer Couper , Thomas R. Sullivan , Alana R. Cuthbert , Jonathan Karnon , Nicola Spurrier , Michael Cusack , Dylan Mordaunt , Dimi Simatos , Gus Dekker , Samantha Carlson , Jane Tuckerman , Nicholas Wood , Lisa Whop , Helen S. Marshall
{"title":"澳大利亚的随机对照试验,通过短信进行行为推动,以增加孕妇对流感和COVID-19疫苗的吸收(EPIC研究)","authors":"Prabha H. Andraweera , Bing Wang , Margie Danchin , Christopher C. Blyth , Ivo Vlaev , Jason J. Ong , Jodie Dodd , Jennifer Couper , Thomas R. Sullivan , Alana R. Cuthbert , Jonathan Karnon , Nicola Spurrier , Michael Cusack , Dylan Mordaunt , Dimi Simatos , Gus Dekker , Samantha Carlson , Jane Tuckerman , Nicholas Wood , Lisa Whop , Helen S. Marshall","doi":"10.1016/j.vaccine.2025.127477","DOIUrl":null,"url":null,"abstract":"<div><h3>Background</h3><div>Influenza and COVID-19 vaccine uptake among pregnant women is sub-optimal. We assessed the effectiveness of a multi-component behavioural nudge intervention to improve COVID-19 and influenza vaccine uptake among pregnant women.</div></div><div><h3>Methods</h3><div>A ‘nudge’ was developed that comprised three SMS text message reminders with a social norming message, links to vaccine safety information, videos of health professionals and consumers recommending vaccination in pregnancy and a pledge to get vaccinated. In separate RCTs, pregnant women who had not received an influenza vaccine during the 2023 influenza season, or received ≤2 doses of a COVID-19 vaccine, were randomised (1:1) to standard care or intervention at four hospitals in Australia.</div></div><div><h3>Results</h3><div>A total of 1090 and 1068 pregnant women were randomised to the COVID-19 and influenza RCTs, respectively. The nudges resulted in a 1.6 % increase in COVID-19 vaccine uptake and 1.7 % increase in influenza vaccine uptake among pregnant women. However, there was no significant difference in the percentage of pregnant women in the intervention (2.7 %) and the standard care (1.1 %) groups receiving one dose of a COVID-19 vaccine from randomisation until delivery (odds ratio, 2.40; 95 % confidence interval [CI], 0.91 to 6.30, <em>P</em> = 0.08). Similarly, there was no significant difference in the percentage of pregnant women in the intervention (58.0 %) and the standard care (56.3 %) groups receiving the influenza vaccine from the time of randomisation until delivery (odds ratio, 1.07; 95 % CI, 0.84 to 1.38, <em>P</em> = 0.58). Less than 2 % of women had viewed the video content of the nudges in both RCTs.</div></div><div><h3>Conclusions</h3><div>The nudges delivered via SMS resulted in small increases in COVID-19 and influenza vaccination uptake among pregnant women. Considering the very low cost of bulk SMS, these nudges may be cost-effective interventions at a population level.</div></div>","PeriodicalId":23491,"journal":{"name":"Vaccine","volume":"62 ","pages":"Article 127477"},"PeriodicalIF":4.5000,"publicationDate":"2025-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Randomised controlled trials of behavioural nudges delivered through text messages to increase influenza and COVID-19 vaccine uptake among pregnant women (EPIC study) in Australia\",\"authors\":\"Prabha H. Andraweera , Bing Wang , Margie Danchin , Christopher C. Blyth , Ivo Vlaev , Jason J. Ong , Jodie Dodd , Jennifer Couper , Thomas R. Sullivan , Alana R. Cuthbert , Jonathan Karnon , Nicola Spurrier , Michael Cusack , Dylan Mordaunt , Dimi Simatos , Gus Dekker , Samantha Carlson , Jane Tuckerman , Nicholas Wood , Lisa Whop , Helen S. Marshall\",\"doi\":\"10.1016/j.vaccine.2025.127477\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><h3>Background</h3><div>Influenza and COVID-19 vaccine uptake among pregnant women is sub-optimal. We assessed the effectiveness of a multi-component behavioural nudge intervention to improve COVID-19 and influenza vaccine uptake among pregnant women.</div></div><div><h3>Methods</h3><div>A ‘nudge’ was developed that comprised three SMS text message reminders with a social norming message, links to vaccine safety information, videos of health professionals and consumers recommending vaccination in pregnancy and a pledge to get vaccinated. In separate RCTs, pregnant women who had not received an influenza vaccine during the 2023 influenza season, or received ≤2 doses of a COVID-19 vaccine, were randomised (1:1) to standard care or intervention at four hospitals in Australia.</div></div><div><h3>Results</h3><div>A total of 1090 and 1068 pregnant women were randomised to the COVID-19 and influenza RCTs, respectively. The nudges resulted in a 1.6 % increase in COVID-19 vaccine uptake and 1.7 % increase in influenza vaccine uptake among pregnant women. However, there was no significant difference in the percentage of pregnant women in the intervention (2.7 %) and the standard care (1.1 %) groups receiving one dose of a COVID-19 vaccine from randomisation until delivery (odds ratio, 2.40; 95 % confidence interval [CI], 0.91 to 6.30, <em>P</em> = 0.08). Similarly, there was no significant difference in the percentage of pregnant women in the intervention (58.0 %) and the standard care (56.3 %) groups receiving the influenza vaccine from the time of randomisation until delivery (odds ratio, 1.07; 95 % CI, 0.84 to 1.38, <em>P</em> = 0.58). Less than 2 % of women had viewed the video content of the nudges in both RCTs.</div></div><div><h3>Conclusions</h3><div>The nudges delivered via SMS resulted in small increases in COVID-19 and influenza vaccination uptake among pregnant women. 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引用次数: 0
摘要
背景孕妇的流感和COVID-19疫苗接种率不理想。我们评估了多成分行为助推干预对改善孕妇COVID-19和流感疫苗摄取的有效性。方法开发了一个“助推”,包括三条带有社会规范信息的短信提醒、疫苗安全信息链接、卫生专业人员和消费者建议在怀孕期间接种疫苗的视频,以及接种疫苗的承诺。在单独的随机对照试验中,在2023年流感季节未接种流感疫苗或接种了≤2剂COVID-19疫苗的孕妇被随机(1:1)分配到澳大利亚四家医院的标准护理或干预组。结果共有1090名孕妇和1068名孕妇被随机分为COVID-19和流感随机对照试验。轻推导致孕妇COVID-19疫苗接种率增加1.6%,流感疫苗接种率增加1.7%。然而,从随机分配到分娩,接受一剂COVID-19疫苗的干预组(2.7%)和标准护理组(1.1%)的孕妇百分比没有显著差异(优势比,2.40;95%置信区间[CI], 0.91 ~ 6.30, P = 0.08)。同样,干预组(58.0%)和标准护理组(56.3%)的孕妇从随机分组到分娩时接种流感疫苗的比例也没有显著差异(优势比,1.07;95% CI, 0.84 ~ 1.38, P = 0.58)。在两项随机对照试验中,只有不到2%的女性观看了轻推的视频内容。结论短信推送导致孕妇COVID-19和流感疫苗接种率小幅上升。考虑到批量短信的成本非常低,这些推动在人口水平上可能是具有成本效益的干预措施。
Randomised controlled trials of behavioural nudges delivered through text messages to increase influenza and COVID-19 vaccine uptake among pregnant women (EPIC study) in Australia
Background
Influenza and COVID-19 vaccine uptake among pregnant women is sub-optimal. We assessed the effectiveness of a multi-component behavioural nudge intervention to improve COVID-19 and influenza vaccine uptake among pregnant women.
Methods
A ‘nudge’ was developed that comprised three SMS text message reminders with a social norming message, links to vaccine safety information, videos of health professionals and consumers recommending vaccination in pregnancy and a pledge to get vaccinated. In separate RCTs, pregnant women who had not received an influenza vaccine during the 2023 influenza season, or received ≤2 doses of a COVID-19 vaccine, were randomised (1:1) to standard care or intervention at four hospitals in Australia.
Results
A total of 1090 and 1068 pregnant women were randomised to the COVID-19 and influenza RCTs, respectively. The nudges resulted in a 1.6 % increase in COVID-19 vaccine uptake and 1.7 % increase in influenza vaccine uptake among pregnant women. However, there was no significant difference in the percentage of pregnant women in the intervention (2.7 %) and the standard care (1.1 %) groups receiving one dose of a COVID-19 vaccine from randomisation until delivery (odds ratio, 2.40; 95 % confidence interval [CI], 0.91 to 6.30, P = 0.08). Similarly, there was no significant difference in the percentage of pregnant women in the intervention (58.0 %) and the standard care (56.3 %) groups receiving the influenza vaccine from the time of randomisation until delivery (odds ratio, 1.07; 95 % CI, 0.84 to 1.38, P = 0.58). Less than 2 % of women had viewed the video content of the nudges in both RCTs.
Conclusions
The nudges delivered via SMS resulted in small increases in COVID-19 and influenza vaccination uptake among pregnant women. Considering the very low cost of bulk SMS, these nudges may be cost-effective interventions at a population level.
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