酒庄目的地体验景观及其对居民和游客行为的影响

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-07-08 DOI:10.1016/j.ijhm.2025.104366

Asli D.A. Tasci, Ady Milman, Robin M. Back

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引用次数: 0

摘要

随着葡萄酒旅游获得学术界的关注，研究人员努力确定酒庄服务环境的维度。然而，这些维度对消费者行为的影响，特别是从游客和居民的角度来看，是缺乏的。本研究利用佛罗里达酒庄周边居民（n = 232）和佛罗里达酒庄游客（n = 434）的调查数据调查了葡萄酒目的地体验景观，并确定了四个酒庄目的地体验景观组成部分：服务和社会氛围；品牌形象、品质与价值出入和安全；以及对自然和文化的尊重。只有品牌形象、质量和价值组成部分一致地解释了酒厂参观在整体旅行体验中的重要性，对酒厂参观的满意度，以及对居民和游客再次参观酒厂的可能性。其他成分对游客或居民的行为都有一定的影响。

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Winery destination experienscape and its influences on resident and visitor behavior

As wine tourism has gained academic attention, researchers have endeavored to identify the dimensions of a winery service environment. Nonetheless, the influence of these dimensions on consumer behavior, especially from visitor and resident perspectives, is lacking. The current study investigated wine destination experienscape using survey data from residents living around Florida wineries (n = 232) and visitors to Florida wineries (n = 434), and identified four winery destination experienscape components: Service and Social Atmosphere; Brand Image, Quality, and Value; Access and Safety; and Respect for Nature and Culture in Florida. Only the Brand Image, Quality, and Value component consistently explained the significance of the winery visit in the overall trip experience, satisfaction with the winery visit, and the likelihood of revisiting the winery for both residents and visitors. Other components exerted some influence on the behaviors of either visitors or residents.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.