中国烟草控制的媒体表征:2017-2022年不同政策背景下议程设置的比较分析

IF 1.9 4区 医学 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
Tobacco Induced Diseases Pub Date : 2025-07-03 eCollection Date: 2025-01-01 DOI:10.18332/tid/204741
Yu Chen, Yujiang Cai, Xinrui Yang, Xinyao Yu, Rui Zhang, Heng Zhang, Jing Xu, Kin-Sun Chan
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引用次数: 0

摘要

导言:虽然媒体在烟草控制政策的推进中发挥着至关重要的作用,但人们对不同的政策背景如何影响媒体对烟草控制的报道知之甚少,特别是在中国独特的政治和行政制度下。本研究创新性地比较了具有不同控烟政策环境的三个地区(中国大陆、广东省和澳门特别行政区)的控烟新闻报道,考察了政策背景在COVID-19大流行之前和期间如何影响媒体议程设置。方法:利用wiserone数据库,对2017-2022年《人民日报》、《南方日报》和《澳门日报》三份有影响力的报纸的749篇控烟新闻进行分析。我们采用了一种混合方法,结合了共词分析和使用Python的主题建模。分析分为大流行前(2017-2019年)和大流行期间(2020-2022年),以检查媒体报道模式和政策重点的时间变化。结果:各地区在报道强度和专题重点方面存在显著差异。《澳门日报》发表的控烟文章(596篇)明显多于《人民日报》(46篇)和《南方日报》(107篇)。内地媒体主要关注青少年预防烟草和世界无烟日,而澳门媒体的报道主题则更为全面,包括执法、立法参与和预防成瘾等。在大流行期间,所有区域的覆盖率都有所下降,但保持了独特的主题优先事项,并开始强调电子烟监管和青年保护。结论:本研究揭示了政策环境如何实质性地影响烟草控制中的媒体议程设置。澳门全面控烟立法对应的是媒体报道更加频繁和多样化,而中国大陆有限的全国性无烟立法则体现为报道的稀疏和碎片化。这些发现表明,需要加强中国大陆的媒体宣传策略,以推进国家烟草控制政策,特别是通过利用具有强有力烟草控制措施的地区的成功案例。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Media representation of tobacco control in China: A comparative analysis of agenda-setting across different policy contexts during 2017-2022.

Introduction: While media play a crucial role in tobacco control policy advancement, little is known about how different policy contexts shape media coverage of tobacco control, particularly in China's unique political and administrative systems. This study innovatively compares tobacco control news coverage across three regions with distinct tobacco control policy environments: mainland China, Guangdong Province, and Macao SAR, examining how policy contexts influence media agenda-setting before and during the COVID-19 pandemic.

Methods: Using the WisersOne database, we analyzed 749 tobacco control news articles from three influential newspapers (People's Daily, Nanfang Daily, and Macao Daily News) from 2017-2022. We employed a mixed-methods approach combining co-word analysis and topic modeling using Python. The analysis was divided into pre-pandemic (2017-2019) and pandemic (2020-2022) periods, to examine temporal changes in media coverage patterns and policy priorities.

Results: Significant disparities in coverage intensity and thematic focus were found across regions. Macao Daily News published substantially more tobacco control articles (596) than People's Daily (46) and Nanfang Daily (107). While mainland media primarily focused on youth tobacco prevention and World No Tobacco Day, Macao's coverage demonstrated more comprehensive themes including enforcement, legislative participation, and addiction prevention. During the pandemic, all regions showed reduced coverage but maintained distinct thematic priorities, with emerging emphasis on e-cigarette regulation and youth protection.

Conclusions: This study reveals how policy environments substantially influence media agenda-setting in tobacco control. Macao's comprehensive tobacco control legislation corresponds to more frequent and diverse media coverage, while mainland China's limited national smoke-free legislation is reflected in sparse, fragmented coverage. These findings suggest the need to strengthen media advocacy strategies in mainland China to advance national tobacco control policies, particularly by leveraging successful examples from regions with strong tobacco control measures.

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来源期刊
Tobacco Induced Diseases
Tobacco Induced Diseases SUBSTANCE ABUSE-PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
CiteScore
5.30
自引率
5.40%
发文量
95
审稿时长
12 weeks
期刊介绍: Tobacco Induced Diseases encompasses all aspects of research related to the prevention and control of tobacco use at a global level. Preventing diseases attributable to tobacco is only one aspect of the journal, whose overall scope is to provide a forum for the publication of research articles that can contribute to reducing the burden of tobacco induced diseases globally. To address this epidemic we believe that there must be an avenue for the publication of research/policy activities on tobacco control initiatives that may be very important at a regional and national level. This approach provides a very important "hands on" service to the tobacco control community at a global scale - as common problems have common solutions. Hence, we see ourselves as "connectors" within this global community. The journal hence encourages the submission of articles from all medical, biological and psychosocial disciplines, ranging from medical and dental clinicians, through health professionals to basic biomedical and clinical scientists.
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