Product Recommenders in Utility Energy Efficiency Rebate Programs

A 1957 research paper defined power as the ability to persuade people to do what they wouldn't otherwise do. This concept is linked to activity and has long been associated with business marketing. As businesses continue to gather more data for analysis, they can effectively mine customer information to enhance marketing, retention, and customer acquisition. Through marketing, businesses can often prompt customers to take actions they may not have initially considered. A key trend in corporate marketing is the use of product recommendation systems to encourage more purchases.