"Fun for some, terrible for others" Gender, risk and responsibility in young people's stories about alcohol consumption.

Aim: This paper explores how gender, risk, responsibility and shame feature in young people's (aged 18-20 years) stories about alcohol consumption with peers in Iceland. Methods: The data consist of 73 stories generated through the story completion method. The participants were presented with a story stem and invited to complete it. The stories were analysed using reflexive thematic analysis. The stories were selected to provide insights into the affect underpinning gendered bodies and certain cultural scenarios. Results: Alcohol consumption was presented not only as fun, but also as a way to calm nerves around expressing sexuality. Anxieties and regrets about alcohol consumption were gendered. Young female characters were shamed for drinking too much and portrayed as more at risk of coming to harm because of sexual violence. However, there were no signs of slut-shaming. To deal with the risks, they took measures such as being accompanied by a responsible sober friend. Parents were conspicuous by their absence, and adults rarely featured in the stories. Conclusions: The research provides insights into how young people's relations with alcohol are mediated by gender. The risks the participants identified in their fictional accounts should be considered in policies and pedagogical attempts to reduce harmful alcohol consumption practices. Schools should play a greater role in increasing young people's knowledge and understanding of alcohol and drug use and the social, behavioural, emotional and moral aspects associated with it.