Iulianna C Taritsa, Jenna R Stoehr, Dana W Shuaibi, Emily S Chwa, Karlee C Knight, Hillary Lai, Elizabeth Tran, Arun K Gosain
{"title":"公众是否充分了解#BBL？关于巴西提臀手术的Instagram帖子的内容分析。","authors":"Iulianna C Taritsa, Jenna R Stoehr, Dana W Shuaibi, Emily S Chwa, Karlee C Knight, Hillary Lai, Elizabeth Tran, Arun K Gosain","doi":"10.1007/s00266-025-05019-z","DOIUrl":null,"url":null,"abstract":"<p><strong>Background: </strong>Patients often get information on the Brazilian butt lift (BBL) through social media. It is not known how well social media informs patients of the risks associated with the BBL procedure. The objective of this study was to analyze social media content about BBL.</p><p><strong>Methods: </strong>Instagram was queried using seven relevant hashtags twice in one month. The first 50 relevant posts for each hashtag in the \"Top\" search category were analyzed for author qualifications, social media engagement, and content, including types of photographs, references to research, educational information, and discussion of safety risks.</p><p><strong>Results: </strong>A total of 587 posts, with a total of 458,659 \"likes\" and 9,230 comments, were included in the analysis. The majority (79.0%) of authors were physicians or physician groups. Of 128 unique physicians, 63.0% were board-certified plastic surgeons. Most posts (73.0%) showed postoperative results, and 39.0% were overt advertisements. While 29.0% of posts included some educational information, only 12.0% mentioned risks and only 3.0% referenced research. Board-certified plastic surgeons contributed 57.0% of the educational posts. Only 33.0% of the posts mentioned risk. Board-certified plastic surgeons were more likely to produce content related to research, but were less likely to discuss safety risks than non-board-certified physicians.</p><p><strong>Conclusions: </strong>Most BBL-related content on Instagram does not provide educational information to patients or promote understanding of the risks of the procedure. Board-certified plastic surgeons should consider using social media to disseminate information on the risks and indications of BBL and other popular cosmetic procedures.</p><p><strong>Level of evidence iv: </strong>This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .</p>","PeriodicalId":7609,"journal":{"name":"Aesthetic Plastic Surgery","volume":" ","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2025-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Is the Public Adequately Informed about #BBL? A Content Analysis of Instagram Posts Regarding the Brazilian Butt Lift Procedure.\",\"authors\":\"Iulianna C Taritsa, Jenna R Stoehr, Dana W Shuaibi, Emily S Chwa, Karlee C Knight, Hillary Lai, Elizabeth Tran, Arun K Gosain\",\"doi\":\"10.1007/s00266-025-05019-z\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Background: </strong>Patients often get information on the Brazilian butt lift (BBL) through social media. It is not known how well social media informs patients of the risks associated with the BBL procedure. The objective of this study was to analyze social media content about BBL.</p><p><strong>Methods: </strong>Instagram was queried using seven relevant hashtags twice in one month. The first 50 relevant posts for each hashtag in the \\\"Top\\\" search category were analyzed for author qualifications, social media engagement, and content, including types of photographs, references to research, educational information, and discussion of safety risks.</p><p><strong>Results: </strong>A total of 587 posts, with a total of 458,659 \\\"likes\\\" and 9,230 comments, were included in the analysis. The majority (79.0%) of authors were physicians or physician groups. Of 128 unique physicians, 63.0% were board-certified plastic surgeons. Most posts (73.0%) showed postoperative results, and 39.0% were overt advertisements. While 29.0% of posts included some educational information, only 12.0% mentioned risks and only 3.0% referenced research. Board-certified plastic surgeons contributed 57.0% of the educational posts. Only 33.0% of the posts mentioned risk. Board-certified plastic surgeons were more likely to produce content related to research, but were less likely to discuss safety risks than non-board-certified physicians.</p><p><strong>Conclusions: </strong>Most BBL-related content on Instagram does not provide educational information to patients or promote understanding of the risks of the procedure. Board-certified plastic surgeons should consider using social media to disseminate information on the risks and indications of BBL and other popular cosmetic procedures.</p><p><strong>Level of evidence iv: </strong>This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .</p>\",\"PeriodicalId\":7609,\"journal\":{\"name\":\"Aesthetic Plastic Surgery\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2025-07-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Aesthetic Plastic Surgery\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://doi.org/10.1007/s00266-025-05019-z\",\"RegionNum\":3,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"SURGERY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Aesthetic Plastic Surgery","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1007/s00266-025-05019-z","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"SURGERY","Score":null,"Total":0}
Is the Public Adequately Informed about #BBL? A Content Analysis of Instagram Posts Regarding the Brazilian Butt Lift Procedure.
Background: Patients often get information on the Brazilian butt lift (BBL) through social media. It is not known how well social media informs patients of the risks associated with the BBL procedure. The objective of this study was to analyze social media content about BBL.
Methods: Instagram was queried using seven relevant hashtags twice in one month. The first 50 relevant posts for each hashtag in the "Top" search category were analyzed for author qualifications, social media engagement, and content, including types of photographs, references to research, educational information, and discussion of safety risks.
Results: A total of 587 posts, with a total of 458,659 "likes" and 9,230 comments, were included in the analysis. The majority (79.0%) of authors were physicians or physician groups. Of 128 unique physicians, 63.0% were board-certified plastic surgeons. Most posts (73.0%) showed postoperative results, and 39.0% were overt advertisements. While 29.0% of posts included some educational information, only 12.0% mentioned risks and only 3.0% referenced research. Board-certified plastic surgeons contributed 57.0% of the educational posts. Only 33.0% of the posts mentioned risk. Board-certified plastic surgeons were more likely to produce content related to research, but were less likely to discuss safety risks than non-board-certified physicians.
Conclusions: Most BBL-related content on Instagram does not provide educational information to patients or promote understanding of the risks of the procedure. Board-certified plastic surgeons should consider using social media to disseminate information on the risks and indications of BBL and other popular cosmetic procedures.
Level of evidence iv: This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .
期刊介绍：
Aesthetic Plastic Surgery is a publication of the International Society of Aesthetic Plastic Surgery and the official journal of the European Association of Societies of Aesthetic Plastic Surgery (EASAPS), Società Italiana di Chirurgia Plastica Ricostruttiva ed Estetica (SICPRE), Vereinigung der Deutschen Aesthetisch Plastischen Chirurgen (VDAPC), the Romanian Aesthetic Surgery Society (RASS), Asociación Española de Cirugía Estética Plástica (AECEP), La Sociedad Argentina de Cirugía Plástica, Estética y Reparadora (SACPER), the Rhinoplasty Society of Europe (RSE), the Iranian Society of Plastic and Aesthetic Surgeons (ISPAS), the Singapore Association of Plastic Surgeons (SAPS), the Australasian Society of Aesthetic Plastic Surgeons (ASAPS), the Egyptian Society of Plastic and Reconstructive Surgeons (ESPRS), and the Sociedad Chilena de Cirugía Plástica, Reconstructiva y Estética (SCCP).
Aesthetic Plastic Surgery provides a forum for original articles advancing the art of aesthetic plastic surgery. Many describe surgical craftsmanship; others deal with complications in surgical procedures and methods by which to treat or avoid them. Coverage includes "second thoughts" on established techniques, which might be abandoned, modified, or improved. Also included are case histories; improvements in surgical instruments, pharmaceuticals, and operating room equipment; and discussions of problems such as the role of psychosocial factors in the doctor-patient and the patient-public interrelationships.
Aesthetic Plastic Surgery is covered in Current Contents/Clinical Medicine, SciSearch, Research Alert, Index Medicus-Medline, and Excerpta Medica/Embase.
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