{"title":"韩国大学生心理健康求助社会规范运动中的参考群体识别","authors":"Rayun Kim, Hyojin Lee, Chul-Joo Lee, Minkyung Koo","doi":"10.1080/10810730.2025.2518216","DOIUrl":null,"url":null,"abstract":"<p><p>This study examines which types of perceived social norms are strongly associated with professional mental health help-seeking (PMHS), and whether and how such associations are moderated by evaluative identification among college students. We conducted an online survey with 638 Korean adults. Results show that general college students' perceived injunctive norms (<i>β = </i>.37, <i>p <</i> .001) have the strongest associations with intentions, followed by close friends' perceived descriptive norms (<i>β =</i> .22, <i>p < </i>.001). Also, there was a significant positive interaction between perceived injunctive norms among general college students and evaluative identification (<i>β</i> = .18, <i>p</i> < .001), between friends' perceived descriptive norms and evaluative identification (<i>β</i> = .07, <i>p</i> < .001), as well as between family perceived injunctive norms and evaluative identification (<i>β</i> = .13, <i>p</i> < .01). The findings suggest that distal reference group norms and evaluative identification are crucial in promoting PMHS.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"1-21"},"PeriodicalIF":3.1000,"publicationDate":"2025-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Identifying Reference Groups in Social Norms Campaigns Intended to Promote College Students' Mental Health Help-Seeking in South Korea.\",\"authors\":\"Rayun Kim, Hyojin Lee, Chul-Joo Lee, Minkyung Koo\",\"doi\":\"10.1080/10810730.2025.2518216\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>This study examines which types of perceived social norms are strongly associated with professional mental health help-seeking (PMHS), and whether and how such associations are moderated by evaluative identification among college students. We conducted an online survey with 638 Korean adults. Results show that general college students' perceived injunctive norms (<i>β = </i>.37, <i>p <</i> .001) have the strongest associations with intentions, followed by close friends' perceived descriptive norms (<i>β =</i> .22, <i>p < </i>.001). Also, there was a significant positive interaction between perceived injunctive norms among general college students and evaluative identification (<i>β</i> = .18, <i>p</i> < .001), between friends' perceived descriptive norms and evaluative identification (<i>β</i> = .07, <i>p</i> < .001), as well as between family perceived injunctive norms and evaluative identification (<i>β</i> = .13, <i>p</i> < .01). The findings suggest that distal reference group norms and evaluative identification are crucial in promoting PMHS.</p>\",\"PeriodicalId\":16026,\"journal\":{\"name\":\"Journal of Health Communication\",\"volume\":\" \",\"pages\":\"1-21\"},\"PeriodicalIF\":3.1000,\"publicationDate\":\"2025-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Health Communication\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://doi.org/10.1080/10810730.2025.2518216\",\"RegionNum\":2,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Health Communication","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/10810730.2025.2518216","RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
摘要
本研究探讨了哪些类型的感知社会规范与专业心理健康求助(PMHS)密切相关,以及这种关联是否以及如何被大学生的评价性认同所调节。我们对638名韩国成年人进行了在线调查。结果表明:普通大学生的禁令规范知觉(β =。37, p .001)与意图的关联最强,其次是亲密朋友感知到的描述性规范(β =。22, p .001)。此外,普通大学生的知觉禁令规范与评价性认同之间存在显著的正交互作用(β =)。18、p β =。07, p β =。13日,警
Identifying Reference Groups in Social Norms Campaigns Intended to Promote College Students' Mental Health Help-Seeking in South Korea.
This study examines which types of perceived social norms are strongly associated with professional mental health help-seeking (PMHS), and whether and how such associations are moderated by evaluative identification among college students. We conducted an online survey with 638 Korean adults. Results show that general college students' perceived injunctive norms (β = .37, p < .001) have the strongest associations with intentions, followed by close friends' perceived descriptive norms (β = .22, p < .001). Also, there was a significant positive interaction between perceived injunctive norms among general college students and evaluative identification (β = .18, p < .001), between friends' perceived descriptive norms and evaluative identification (β = .07, p < .001), as well as between family perceived injunctive norms and evaluative identification (β = .13, p < .01). The findings suggest that distal reference group norms and evaluative identification are crucial in promoting PMHS.
期刊介绍:
Journal of Health Communication: International Perspectives is the leading journal covering the full breadth of a field that focuses on the communication of health information globally. Articles feature research on: • Developments in the field of health communication; • New media, m-health and interactive health communication; • Health Literacy; • Social marketing; • Global Health; • Shared decision making and ethics; • Interpersonal and mass media communication; • Advances in health diplomacy, psychology, government, policy and education; • Government, civil society and multi-stakeholder initiatives; • Public Private partnerships and • Public Health campaigns. Global in scope, the journal seeks to advance a synergistic relationship between research and practical information. With a focus on promoting the health literacy of the individual, caregiver, provider, community, and those in the health policy, the journal presents research, progress in areas of technology and public health, ethics, politics and policy, and the application of health communication principles. The journal is selective with the highest quality social scientific research including qualitative and quantitative studies.