新产品发布中的声誉风险承担和类别不符合：来自苏格兰威士忌行业的见解

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-07-02 DOI:10.1016/j.jbusres.2025.115570

Joseph Lampel , Daniel Ronen , Aneesh Banerjee

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引用次数: 0

摘要

本文提出了一个声誉风险的库存和流量模型，表明声誉较高的生产商比声誉较低的生产商更有可能承担在产品线中推出不合格产品的风险。我们还认为，相对于竞争对手的产品线差异化将缓和潜在的声誉损失。我们使用2007年至2015年整个苏格兰威士忌行业推出的单一麦芽苏格兰威士忌的独特面板数据来测试这些动态-有年龄声明（WAS）和无年龄声明（NAS），这一时期NAS威士忌的推出迅速增加。我们的研究有助于研究公司声誉和在市场类别层面推出不合格产品之间的联系。我们的研究也有助于最近的研究，认为类别研究应该从强调类别稳定性转向类别变化的动态。“年龄是一个精神高于物质的问题。如果你不介意，没关系。”马克吐温

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Reputational risk taking and category non-conformity in new product launches: Insights from the Scotch whisky industry

This paper proposes a stock and flow model of reputational risk-taking to show that producers with higher reputation are more likely to take the risk of launching non-conforming products into their product line compared to producers with lower reputation. We also argue that product line differentiation relative to that of competitors will moderate potential reputational losses. We test these dynamics using unique panel data of the launch of single malt Scotch whiskies – With-Age-Statement (WAS) and No-Age-Statement (NAS) in the entire Scotch whisky industry from 2007 to 2015, a period that saw a rapid rise in the launch of NAS whiskies. Our study contributes to research that examines links between firm reputation and the launching of non-conforming products at the market category level. Our study also contributes to recent research that argues that category research should shift from emphasis on category stability, to the dynamics of category change.

“Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.”
Mark Twain

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.