探索消费者与生成式人工智能（GAI）在旅游中的价值共创与共毁

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Management Perspectives Pub Date : 2025-06-30 DOI:10.1016/j.tmp.2025.101392

Hien Thu Bui , Viachaslau Filimonau , Hakan Sezerel

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引用次数: 0

摘要

人们对将生成式人工智能（GAI）用于旅游相关目的的好处知之甚少，这阻碍了对游客在使用过程中共同创造和共同破坏的价值的理解。这个混合方法的研究探索和检查了在旅游业中使用流行的GAI会话界面ChatGPT时，价值共同创造和共同破坏的关键因素。结果表明，ChatGPT的主要感知效用是在旅行计划和节省时间，而主要感知缺陷是其有限的知识和不准确的响应。该研究指出了所有旅游利益相关者共同完善和发展GAI的重要性，因为共同创造的感知价值超过了共同破坏的价值。

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Exploring value co-creation and co-destruction between consumers & generative artificial intelligence (GAI) in travel

Little is known about the (dis)benefits of using generative artificial intelligence (GAI) with travel-related purposes, which hinders an understanding of the value co-created and co-destructed in the process of its use by tourists. This mixed methods study explored and examined the key factors in value co-creation and co-destruction when using a popular GAI's conversational interface, ChatGPT, in tourism. The results indicate that the key perceived utility of ChatGPT is in travel planning and time saving, and the main perceived shortcomings are its limited knowledge and inaccurate responses. The study pinpoints the importance of refining and developing GAI collaboratively by all tourism stakeholders given that perceived value co-creation outweighs value co-destruction.

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.