Web3和深度游戏:发展中国家的区块链游戏

IF 4.5 1区 文学 Q1 COMMUNICATION
Saskia Witteborn
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引用次数: 0

摘要

本文通过分析菲律宾的游戏盈利模式,论证了Web3支持的社会文化背景。它首先概述了社会经济因素如何促进区块链技术和加密货币。在此背景下,基于文化传播、人类学和关键平台研究方面的学术研究,本文阐述了社会文化框架如何塑造基于区块链的游戏玩法的解释和制定。对访谈和文件的基础理论分析显示,玩家将持续访问和所有权视为技术支持,并通过斗鸡及其数字经济版本(副业)的文化框架来实现它们。该研究挑战了Web3采用的普遍主义观念,强调了技术支持如何通过家庭、竞争和包容性的叙述来支持和破坏社会文化和经济再生产。该研究呼吁对新兴经济体中平台公司如何构建社会、平台如何利用文化作为使用价值以及采用者如何战略性地利用Web3技术进行比较研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Web3 and deep play: Blockchain gaming in the Global South
The article argues for the sociocultural contextualization of Web3 affordances by examining play-to-earn gaming in the Philippines. It first outlines how socioeconomic factors promote blockchain technology and cryptocurrency. Against this background, and based on scholarship in cultural communication, anthropology, and critical platform studies, the article illustrates how sociocultural frames shape the interpretation and enactment of blockchain-based gameplay affordances. A Grounded Theory analysis of interviews and documents reveals that players identify persistent access and ownership as technical affordances, performing them through the cultural frame of cockfighting and its digital economy version, the side hustle. The study challenges universalist notions of Web3 adoption, highlighting how technical affordances both support and disrupt sociocultural and economic reproduction through narratives of family, competition, and inclusivity. The research calls for comparative studies on how platform corporations structure societies in emerging economies, how platforms exploit culture as use value, and how adopters strategically utilize Web3 technologies.
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来源期刊
New Media & Society
New Media & Society COMMUNICATION-
CiteScore
12.70
自引率
8.00%
发文量
274
期刊介绍: New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.
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