失去的时间会破坏回头客行为。

IF 3.8 Q2 MULTIDISCIPLINARY SCIENCES
PNAS nexus Pub Date : 2025-06-24 eCollection Date: 2025-06-01 DOI:10.1093/pnasnexus/pgaf156
Linda Hagen, Ed O'Brien
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引用次数: 0

摘要

人们在做自己喜欢做的事情之间通常会有很长的时间间隔。原则上,人们上一次享受某样东西的时间越长,他们就应该越快抓住再次享受它的机会。在实践中,五个实验揭示了一个相反的情况:距离人们上一次愉快的经历越久,他们就越推迟再来——部分原因是他们要求他们的回归是“特别的”,以抵消等待。这种效应出现在许多受控参数中。例如,在其他条件相同的情况下,参与者选择避免联系亲密的朋友,这一选择破坏了他们眼前的幸福感。这种影响进一步延伸到COVID-19的背景下,关于人们从长时间停工中恢复过来:有点不明显的是,我们发现参与者推迟回到日常活动的时间更长(而不是在第一次足够好的机会时跳回来),如果这意味着他们可以更好地纪念这个场合。最后,通过帮助参与者将任何返回的机会重新定义为“特别的”,这种影响被唯一地减弱了。综上所述,这些发现表明,时间延迟会造成返程的心理障碍,这是人们自己强加给自己的。人们可能会越来越多地避免与亲人联系,重新回到自己的爱好中,等等,距离上次的时间越长,就会促进延迟的恶性循环。激励人们回到那些能增强他们直接幸福感的经历中去——那些他们仍然想要拥有的、现在属于他们的经历——可能是非常困难的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Lost time undermines return behavior.

Lost time undermines return behavior.

Lost time undermines return behavior.

Lost time undermines return behavior.

People commonly experience long gaps of time between getting to do things they love to do. In principle, the longer it has been since people last enjoyed something, the quicker they should jump at the chance to enjoy it again. In practice, five experiments reveal a case of the opposite: The longer since people's last enjoyable experience, the more they postpone returning-in part because they demand their return be "extra special" to offset the wait. This effect emerged across many controlled parameters. For example, participants chose to avoid contacting close friends after large vs. small gaps in contact, all else equal-a choice that undermined their immediate happiness. This effect further extended to COVID-19 contexts, regarding people's returns from lengthy shutdowns: Somewhat nonobviously, we found that participants delayed returning to everyday activities even longer (as opposed to jumping back at their first sufficiently good chance) if it meant that they could better mark the occasion. Finally, this effect was uniquely attenuated by helping participants reconstrue any chance to return as "extra special." Together, these findings suggest that time delays create psychological barriers to returning, which people self-impose. People may increasingly avoid contacting loved ones, getting back into rewarding hobbies, and so on, the longer it has been since last time, promoting vicious cycles of deferment. Motivating people to return to experiences that would enhance their immediate happiness-experiences they still want to have and are now theirs to take-may be surprisingly difficult.

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