Transforming and integrating gender norms and social practices to promote maternal health through male engagement.

Numerous studies have shown the positive impact of including men in sexual and reproductive health (SRHR) programs on maternal and child health. Men are generally involved as catalysts or allies to channel this positive impact. In contexts of strong gender inequalities such as Niger, however, it is important to re-examine male participation in SRHR programs. This study examines the implementation of a model designed to empower men in promoting maternal health in the Zinder region of Niger. This qualitative study explores how husbands and community leaders transform gender norms and social practices by designing action plans to promote maternal health. The findings show that husbands and community leaders are aware of their role and of the negative impact of gender inequalities on maternal health. These findings highlight the importance of an approach that focuses on empowering men and promoting their commitment to maternal health.