人们在选择资源池时过度了

IF 3.2 2区 心理学 Q1 PSYCHOLOGY, SOCIAL
Christopher K. Hsee , Xilin Li , Ying Zeng
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引用次数: 0

摘要

本文研究了一个资源池选择困境,即两个或两个以上的资源寻求者独立决定从一个较大的资源池还是从一个较小的资源池中寻求资源。这种困境模仿了许多现实生活中的问题,比如公司或供应商决定是进入一个潜在买家更多还是潜在买家更少的市场。在十项研究中(其中五项是激励相容的),我们记录了一种系统性的超调偏差,即资源选择困境中的资源寻求者更有可能选择比规范保证的更大的资源池,从而牺牲自己的收入。这项研究是对Hsee等人(2021)先前工作的主要延伸,他们在类似的困境中发现了相反的、未达到目标的效应。目前的工作提供了一个新的视角来看待这个困境,用一个更全面的理论,不仅解释了本研究中发现的超调效应,而且还确定了它的调节因子,并调和了本研究与先前工作之间的相反发现。与之前的研究结果相反,我们预测并发现,处于困境中的人们通常会超调而不是过调,除非他们被明确提示预测对手的选择,或者困境的框架是这样一种方式,自然地促使参与者考虑对手的选择。本研究对战略思考具有理论意义,对资源竞争具有实践意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
People overshoot when choosing resource pools
This paper studies a pool-choice dilemma, in which two or more resource-seekers decide independently whether to seek resources from a larger pool or a smaller pool. This dilemma mimics many real-life problems, such as firms or vendors deciding whether to enter a market with more potential buyers or one with fewer potential buyers. Across ten studies (five are incentive-compatible), we document a systematic overshooting bias, whereby the resource-seekers in the pool-choice dilemma are more likely to choose the large pool than normatively warranted, thereby sacrificing their own earnings. This research is a major extension of the prior work by Hsee et al. (2021) who found an opposite, undershooting effect in a similar dilemma. The current work offers a new look at the dilemma, with a more comprehensive theory that not only explains the overshooting effect found in this research, but also identifies its moderators and reconciles the opposite findings between this and the prior work. Contrary to what the prior work found, we predict and find that people in the dilemma generally overshoot rather than undershoot, unless they are explicitly prompted to predict the choice of their counterparts or the dilemma is framed in such a way that naturally prompts the players to consider the choice of their counterparts. This research carries theoretical implications for strategic thinking, and practical implications for resource competition.
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来源期刊
CiteScore
6.30
自引率
2.90%
发文量
134
期刊介绍: The Journal of Experimental Social Psychology publishes original research and theory on human social behavior and related phenomena. The journal emphasizes empirical, conceptually based research that advances an understanding of important social psychological processes. The journal also publishes literature reviews, theoretical analyses, and methodological comments.
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