{"title":"创意体验的重要性：创意旅游中创意氛围如何影响重游意向","authors":"Tien-Ming Cheng, Mei-Tsun Chen, Zhen-Jia Zheng","doi":"10.1002/jtr.70058","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>This study examined the effects of creative atmosphere on tourists' revisit intention and the sequential mediating effects of creative experience and satisfaction. Questionnaires were distributed to 355 individuals participating in glamping activities in Taiwan, and the study hypotheses were validated by analyzing the collected responses using SPSS PROCESS and AMOS. The results indicate that creative atmosphere exerts a direct, positive, and significant effect on revisit intention. The relationship between creative atmosphere and revisit intention is sequentially mediated by creative experience and satisfaction. These findings indicate that creative experience and satisfaction both play vital roles in creative tourism destination experiences. The results of this study may serve as a reference for future academic research and for creative tourism management.</p>\n </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 3","pages":""},"PeriodicalIF":5.7000,"publicationDate":"2025-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Importance of Creative Experience: How Creative Atmosphere Influences Revisit Intention in Creative Tourism\",\"authors\":\"Tien-Ming Cheng, Mei-Tsun Chen, Zhen-Jia Zheng\",\"doi\":\"10.1002/jtr.70058\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div>\\n \\n <p>This study examined the effects of creative atmosphere on tourists' revisit intention and the sequential mediating effects of creative experience and satisfaction. Questionnaires were distributed to 355 individuals participating in glamping activities in Taiwan, and the study hypotheses were validated by analyzing the collected responses using SPSS PROCESS and AMOS. The results indicate that creative atmosphere exerts a direct, positive, and significant effect on revisit intention. The relationship between creative atmosphere and revisit intention is sequentially mediated by creative experience and satisfaction. These findings indicate that creative experience and satisfaction both play vital roles in creative tourism destination experiences. The results of this study may serve as a reference for future academic research and for creative tourism management.</p>\\n </div>\",\"PeriodicalId\":51375,\"journal\":{\"name\":\"International Journal of Tourism Research\",\"volume\":\"27 3\",\"pages\":\"\"},\"PeriodicalIF\":5.7000,\"publicationDate\":\"2025-06-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Tourism Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1002/jtr.70058\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.70058","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Importance of Creative Experience: How Creative Atmosphere Influences Revisit Intention in Creative Tourism
This study examined the effects of creative atmosphere on tourists' revisit intention and the sequential mediating effects of creative experience and satisfaction. Questionnaires were distributed to 355 individuals participating in glamping activities in Taiwan, and the study hypotheses were validated by analyzing the collected responses using SPSS PROCESS and AMOS. The results indicate that creative atmosphere exerts a direct, positive, and significant effect on revisit intention. The relationship between creative atmosphere and revisit intention is sequentially mediated by creative experience and satisfaction. These findings indicate that creative experience and satisfaction both play vital roles in creative tourism destination experiences. The results of this study may serve as a reference for future academic research and for creative tourism management.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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