Visible difference: A multi-method study investigating content of and responses to influencers with visible differences

In recent years, a new group of body positivity influencers has emerged on Instagram, namely influencers with a visible difference (i.e., a scar, mark, or condition on your face or body that makes you look different). These influencers may be particularly influential on the body image of young people who themselves have a visible difference due to their perceived closeness. The aim of the present study was, therefore, to explore the content characteristics of these influencers and how young individuals with a visible difference get exposed to and respond to such content. The present study provides a multi-method study combining a quantitative content analysis (Study 1) with in-depth interviews (Study 2). In Study 1, a sample of 629 posts from the Instagram accounts of influencers with visible differences was analysed to examine body positive and harmful appearance-related cues, and themes, as well as their relationship to the number of likes received. In Study 2, we conducted 10 in-depth interviews with young adults with a variety of visible differences. By integrating the findings from both studies, this research highlights the potential of influencers with a visible difference for positive body image reinforcement among young individuals with a visible difference, and the broader audience. However, the results also reveal potential boundaries and harmful appearance-related cues that could hinder their positive impact on individuals’ body image.