{"title":"烟草广告、促销和赞助对日本烟草危害性认知和加热烟草制品摄取的纵向影响：JASTIS研究结果。","authors":"Kayo Togawa, Takahiro Tabuchi, Kota Katanoda","doi":"10.1136/tc-2024-058909","DOIUrl":null,"url":null,"abstract":"<p><strong>Background: </strong>Japan lacks regulations governing tobacco advertisements, promotion and sponsorship (TAPS) in Japan. We investigate TAPS' impact on harm perceptions and heated tobacco products (HTPs) uptake in Japan.</p><p><strong>Methods: </strong>The study sample, comprising adult non-users of HTPs, was derived from a longitudinal internet-based study (JASTIS, Japanese 'Society and New Tobacco' Internet Survey) conducted in 2018 (n=7136) and 2022 (n=15 587). Participants reported whether they had noticed: (1) tobacco advertisements (eg, television, magazines), (2) promotion (eg, discounts/cashbacks), (3) sponsorship and (4) IQOS advertisements claiming reduced harm and clean air (2018 only). Additionally, they reported their perceptions of secondhand tobacco smoke and HTP aerosols, and HTP use. The uptake of HTPs was assessed in the respective follow-up surveys (2019 and 2023). Generalised estimating equation logistic regression models estimated the associations between TAPS exposure, perceived harmfulness of tobacco and subsequent HTP uptake, stratified by cigarette smoking status (never smoking (NS), former smoking (FS) and current smoking (CS)).</p><p><strong>Results: </strong>Exposure to TAPS was associated with subsequent HTP uptake, with a notable association observed for promotion (OR<sub>NS</sub>=2.02, 95% CI: 1.26 to 3.22, OR<sub>CS</sub>=1.95, 95% CI: 1.50 to 2.54) and IQOS advertisement (OR<sub>NS</sub>=3.39, 95% CI: 1.43 to 8.08, OR<sub>FS</sub>=3.17, 95% CI: 1.53 to 6.56, OR<sub>CS</sub>=1.83, 95% CI: 1.31 to 2.56). In FS, the association with promotion was observed for 2018 only (OR<sub>FS_2018</sub>=4.07, 95% CI: 1.94 to 8.53, OR<sub>FS_2022</sub>=0.79, 95% CI: 0.44 to 1.41) (<i>P<sub>interaction</sub></i> =0.001). The perception that HTP use/aerosols cause minimal harm was associated with certain exposure to TAPS that was also associated with HTP uptake.</p><p><strong>Conclusion: </strong>TAPS exposure may reduce perceived harm and increase HTP uptake, even among NS and FS, highlighting the need for comprehensive regulations and risk communication amid shifting public attitudes and tobacco markets.</p>","PeriodicalId":23145,"journal":{"name":"Tobacco Control","volume":" ","pages":""},"PeriodicalIF":4.0000,"publicationDate":"2025-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Longitudinal impact of tobacco advertising, promotion and sponsorship on perceptions of harmfulness of tobacco and uptake of heated tobacco products in Japan: findings from the JASTIS study.\",\"authors\":\"Kayo Togawa, Takahiro Tabuchi, Kota Katanoda\",\"doi\":\"10.1136/tc-2024-058909\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Background: </strong>Japan lacks regulations governing tobacco advertisements, promotion and sponsorship (TAPS) in Japan. We investigate TAPS' impact on harm perceptions and heated tobacco products (HTPs) uptake in Japan.</p><p><strong>Methods: </strong>The study sample, comprising adult non-users of HTPs, was derived from a longitudinal internet-based study (JASTIS, Japanese 'Society and New Tobacco' Internet Survey) conducted in 2018 (n=7136) and 2022 (n=15 587). Participants reported whether they had noticed: (1) tobacco advertisements (eg, television, magazines), (2) promotion (eg, discounts/cashbacks), (3) sponsorship and (4) IQOS advertisements claiming reduced harm and clean air (2018 only). Additionally, they reported their perceptions of secondhand tobacco smoke and HTP aerosols, and HTP use. The uptake of HTPs was assessed in the respective follow-up surveys (2019 and 2023). Generalised estimating equation logistic regression models estimated the associations between TAPS exposure, perceived harmfulness of tobacco and subsequent HTP uptake, stratified by cigarette smoking status (never smoking (NS), former smoking (FS) and current smoking (CS)).</p><p><strong>Results: </strong>Exposure to TAPS was associated with subsequent HTP uptake, with a notable association observed for promotion (OR<sub>NS</sub>=2.02, 95% CI: 1.26 to 3.22, OR<sub>CS</sub>=1.95, 95% CI: 1.50 to 2.54) and IQOS advertisement (OR<sub>NS</sub>=3.39, 95% CI: 1.43 to 8.08, OR<sub>FS</sub>=3.17, 95% CI: 1.53 to 6.56, OR<sub>CS</sub>=1.83, 95% CI: 1.31 to 2.56). In FS, the association with promotion was observed for 2018 only (OR<sub>FS_2018</sub>=4.07, 95% CI: 1.94 to 8.53, OR<sub>FS_2022</sub>=0.79, 95% CI: 0.44 to 1.41) (<i>P<sub>interaction</sub></i> =0.001). The perception that HTP use/aerosols cause minimal harm was associated with certain exposure to TAPS that was also associated with HTP uptake.</p><p><strong>Conclusion: </strong>TAPS exposure may reduce perceived harm and increase HTP uptake, even among NS and FS, highlighting the need for comprehensive regulations and risk communication amid shifting public attitudes and tobacco markets.</p>\",\"PeriodicalId\":23145,\"journal\":{\"name\":\"Tobacco Control\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":4.0000,\"publicationDate\":\"2025-06-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tobacco Control\",\"FirstCategoryId\":\"3\",\"ListUrlMain\":\"https://doi.org/10.1136/tc-2024-058909\",\"RegionNum\":2,\"RegionCategory\":\"医学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tobacco Control","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1136/tc-2024-058909","RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH","Score":null,"Total":0}
Longitudinal impact of tobacco advertising, promotion and sponsorship on perceptions of harmfulness of tobacco and uptake of heated tobacco products in Japan: findings from the JASTIS study.
Background: Japan lacks regulations governing tobacco advertisements, promotion and sponsorship (TAPS) in Japan. We investigate TAPS' impact on harm perceptions and heated tobacco products (HTPs) uptake in Japan.
Methods: The study sample, comprising adult non-users of HTPs, was derived from a longitudinal internet-based study (JASTIS, Japanese 'Society and New Tobacco' Internet Survey) conducted in 2018 (n=7136) and 2022 (n=15 587). Participants reported whether they had noticed: (1) tobacco advertisements (eg, television, magazines), (2) promotion (eg, discounts/cashbacks), (3) sponsorship and (4) IQOS advertisements claiming reduced harm and clean air (2018 only). Additionally, they reported their perceptions of secondhand tobacco smoke and HTP aerosols, and HTP use. The uptake of HTPs was assessed in the respective follow-up surveys (2019 and 2023). Generalised estimating equation logistic regression models estimated the associations between TAPS exposure, perceived harmfulness of tobacco and subsequent HTP uptake, stratified by cigarette smoking status (never smoking (NS), former smoking (FS) and current smoking (CS)).
Results: Exposure to TAPS was associated with subsequent HTP uptake, with a notable association observed for promotion (ORNS=2.02, 95% CI: 1.26 to 3.22, ORCS=1.95, 95% CI: 1.50 to 2.54) and IQOS advertisement (ORNS=3.39, 95% CI: 1.43 to 8.08, ORFS=3.17, 95% CI: 1.53 to 6.56, ORCS=1.83, 95% CI: 1.31 to 2.56). In FS, the association with promotion was observed for 2018 only (ORFS_2018=4.07, 95% CI: 1.94 to 8.53, ORFS_2022=0.79, 95% CI: 0.44 to 1.41) (Pinteraction =0.001). The perception that HTP use/aerosols cause minimal harm was associated with certain exposure to TAPS that was also associated with HTP uptake.
Conclusion: TAPS exposure may reduce perceived harm and increase HTP uptake, even among NS and FS, highlighting the need for comprehensive regulations and risk communication amid shifting public attitudes and tobacco markets.
期刊介绍：
Tobacco Control is an international peer-reviewed journal covering the nature and consequences of tobacco use worldwide; tobacco''s effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population-level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies.
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