纵向产品质量差异双寡头竞争下相对绩效委托的不对称选择

IF 2.7 3区经济学 Q2 ECONOMICS

Managerial and Decision Economics Pub Date : 2025-02-13 DOI:10.1002/mde.4512

Shih-Shen Chen, Chu-Chuan Hsu, Po-Sheng Ko

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引用次数: 0

摘要

本文重新研究了具有双产品差异化（横向产品差异化和纵向产品质量差异化）的价格和数量竞争模式下相对绩效委托的最优权重，指出了纵向产品质量差异化导致的委托战略不对称选择。因为消费者愿意为更高质量的产品支付更多的钱，而企业为了维护自己的声誉，企业可能会在没有积极销售努力的情况下限制产品的供应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Asymmetric Choice of Relative-Performance Delegation Under Duopoly Competition With Vertical Product-Quality Difference

In this paper, we reexamine the optimal weights on relative performance delegation under price and quantity competition modes with double product differentiation (horizontal product differentiation and vertical product-quality differentiation) pinpointing the strategic asymmetric choice of delegation due to vertical product-quality differentiation. Because the consumers are willing to pay more for higher quality products and for the firm to maintain its reputation, the firm may limit its supply of product without having aggressive selling effort.

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来源期刊

Managerial and Decision Economics Multiple-

CiteScore

1.40

自引率

18.20%

发文量

242

期刊介绍： Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.