Alicia Orea-Giner , Francesc Fusté-Forné , Mohammad Soliman
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How do tourists perceive green customer-love service in restaurants? A qualitative exploration of ai and human collaboration
Tourism and hospitality producer–consumer dynamics require social technology. Online reviews significantly influence restaurant service and encourage repeat visits and referrals. In response to online reviews, this qualitative research examines tourists' perceptions of a Green Customer-Love Service system in restaurants, based on artificial intelligence (AI) and human co-creation. The originality of this research lies in the proposed framework, which suggests responding to both positive and negative reviews to build customer satisfaction, trust, and loyalty. Findings indicate that ‘green customer-love service’ requires strategic communication, operational efficiency, and personalization. Sustainable practices in food tourism emphasize authenticity and transparency. Human–machine collaboration, particularly in AI-driven feedback management, could strengthen the connection between technology and sustainability.
期刊介绍:
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.