环境因素对中国国家公园b微信公众参与的影响——一个社会认知分析。

IF 3.9 2区 综合性期刊 Q1 MULTIDISCIPLINARY SCIENCES
Juan Lu, Huiying Zhang, Jiarui Han, Xingnian Zhang
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引用次数: 0

摘要

基于社会认知理论和参与层次结构,本研究旨在探讨环境因素对中国国家公园官方社交媒体平台微信公众互动行为的影响。本研究利用2018年7月至2023年12月的月度面板数据,采用双向固定效应、最小二乘虚拟变量(LSDV)和差分广义矩法(D-GMM)估计器等先进的计量经济学模型,分析了公众互动和信息传递的复杂动态。研究结果强调,政策和新闻在推动社交媒体上的公众行为方面具有显著的积极影响,而学术会议则具有抑制作用。研究引入了微信的中介作用和行政层面的调节作用。此外,研究还表明,中国网络社区在b微信上的参与结构主要集中在信息和社区建设层面,在促进环境保护或政策制定的公共行动方面进展有限。研究结果表明,考虑到当地情况和国家行动计划发展阶段的量身定制战略对于有效的公共服务战略至关重要。这项研究的结果可以帮助我们了解如何利用环境因素和社会媒体工具来增加公众对国家公园的参与。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

The impact of environmental factors on public engagement on WeChat in China's national parks- a socio-cognitive analysis.

The impact of environmental factors on public engagement on WeChat in China's national parks- a socio-cognitive analysis.

The impact of environmental factors on public engagement on WeChat in China's national parks- a socio-cognitive analysis.

The impact of environmental factors on public engagement on WeChat in China's national parks- a socio-cognitive analysis.

Based on social cognitive theory and engagement hierarchy structure, this study aims to investigate how environmental factors influence public interaction behavior on WeChat, the official social media platform used by China's national parks (NPs). Using monthly panel data from July 2018 to December 2023, this research employs advanced econometric models such as two-way fixed effects, Least Squares Dummy Variable (LSDV), and Difference Generalized Method of Moments (D-GMM) estimators to analyze the complex dynamics of public interaction and messaging. The results highlight the significant positive impact of policies and news in driving public behavior on social media, while academic conferences have a dampening effect. The study introduces the mediating role of WeChat and the moderating effect of the administrative level. In addition, the study shows that the engagement structure of China's NPs on WeChat is mainly at the level of information and community building, with limited progress in facilitating public action on environmental protection or policymaking. The findings suggest that tailored strategies, considering local contexts and the development stages of NPs, are essential for effective public service strategies. The results of the study can help inform how environmental factors and social media tools can be used to increase public engagement with NPs.

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来源期刊
Scientific Reports
Scientific Reports Natural Science Disciplines-
CiteScore
7.50
自引率
4.30%
发文量
19567
审稿时长
3.9 months
期刊介绍: We publish original research from all areas of the natural sciences, psychology, medicine and engineering. You can learn more about what we publish by browsing our specific scientific subject areas below or explore Scientific Reports by browsing all articles and collections. Scientific Reports has a 2-year impact factor: 4.380 (2021), and is the 6th most-cited journal in the world, with more than 540,000 citations in 2020 (Clarivate Analytics, 2021). •Engineering Engineering covers all aspects of engineering, technology, and applied science. It plays a crucial role in the development of technologies to address some of the world''s biggest challenges, helping to save lives and improve the way we live. •Physical sciences Physical sciences are those academic disciplines that aim to uncover the underlying laws of nature — often written in the language of mathematics. It is a collective term for areas of study including astronomy, chemistry, materials science and physics. •Earth and environmental sciences Earth and environmental sciences cover all aspects of Earth and planetary science and broadly encompass solid Earth processes, surface and atmospheric dynamics, Earth system history, climate and climate change, marine and freshwater systems, and ecology. It also considers the interactions between humans and these systems. •Biological sciences Biological sciences encompass all the divisions of natural sciences examining various aspects of vital processes. The concept includes anatomy, physiology, cell biology, biochemistry and biophysics, and covers all organisms from microorganisms, animals to plants. •Health sciences The health sciences study health, disease and healthcare. This field of study aims to develop knowledge, interventions and technology for use in healthcare to improve the treatment of patients.
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