候选人发布：2022年美国中期选举中的多平台战略和党派偏好

IF 4.9 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2025-05-31 DOI:10.1177/20563051251337541

Josephine Lukito, Maggie Macdonald, Bin Chen, Megan A. Brown, Stephen Prochaska, Yunkang Yang, Jason Greenfield, Jiyoun Suk, Wei Zhong, Ross Dahlke, Porismita Borah

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引用次数: 0

摘要

在这个多平台的比较研究中，我们分析了2022年美国中期选举期间竞选国会议员的政治候选人（N = 1517）的社交媒体信息。我们从七个社交媒体平台收集数据：Facebook， Twitter, Truth social, Gettr, Instagram， YouTube和Rumble在选举日前后的4周内。有了这个独特的帖子数据集，我们应用计算方法来识别那些试图动员个人（在线和离线）捐款、投票、参加活动、在线参与活动以及在其他平台上访问活动内容的信息。我们发现，民主党人在2022年没有使用替代技术平台，共和党人和民主党人都使用基于视频的平台进行多种动员策略。在选举日前后，两党参众两院候选人的动员信息各不相同。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Candidates Be Posting: Multi-Platform Strategies and Partisan Preferences in the 2022 U.S. Midterm Elections

In this multi-platform, comparative study, we analyze social media messages from political candidates ( N = 1,517) running for Congress during the 2022 U.S. Midterm election. We collect data from seven social media platforms: Facebook, Twitter, Truth Social, Gettr, Instagram, YouTube, and Rumble over the 4 weeks before and after election day. With this unique dataset of posts, we apply computational methods to identify messages that sought to mobilize individuals (online and offline) to donate money, vote, attend events, engage with the campaign online, and visit the campaign’s content on other platforms. We find that Democrats were not on alt-tech platforms in 2022 and that both Republicans and Democrats use video-based platforms for multiple mobilization strategies. Mobilization messages varied for House and Senate candidates of both parties across platforms, before and after election day.

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.